Valentine’s Day is just around the corner, and the debate over flower sourcing is heating up. A prominent florist from the British Flower Movement has called on consumers to forgo traditional red roses this year in favour of locally sourced blooms. Elizabeth Honey, based in Nottingham, argues that opting for British flowers not only supports local growers but also significantly reduces carbon footprints associated with long-distance imports.
The Case Against Red Roses
Elizabeth Honey has taken a strong stance against the conventional choice of red roses for Valentine’s Day, highlighting that these flowers are not in season in the UK or anywhere else in the southern or northern hemispheres during this time of year. “Red roses have become the wicked stepmother of flowers,” she remarked, pointing out their substantial carbon footprint due to the extensive transportation required to bring them to British consumers.
She encourages shoppers to explore beautiful British alternatives that are more sustainable and environmentally friendly. “If we can persuade supermarkets to stock a broader range of locally grown flowers, we can help revive the British flower industry,” Honey added.
The Reality of Supply Chains
John Davidson, from the British Florist Association (BFA), acknowledges the challenges facing local flower production. “At this time of year, British production alone cannot realistically supply the volume and variety required across the UK,” he explained. This highlights a complex issue within the industry, where the reliance on imported flowers remains significant, despite the growing number of small-scale artisan growers since the COVID-19 pandemic.
In the face of increasing consumer demand for local flowers, Davidson emphasised the importance of maintaining a balanced perspective on the floral supply chain. He noted that many international growers are adopting environmentally friendly practices, which complicates the narrative that solely criticises imports.
A Balanced Approach to Floristry
Florist and wholesaler Helen Chambers, who sells around one million flower stems annually, supports buying roses but advocates for sourcing them from reputable growers. “Eighty-five percent of my flowers are British-grown, and only 15% are imports,” she shared. Chambers believes that improving standards among growers can provide consumers with the best of both worlds—access to both local and high-quality imported flowers.
She also highlighted the environmental benefits of sourcing flowers closer to home, stating, “We need to focus more on what we’re doing in this country. Constantly flying flowers around contributes to a massive carbon footprint.”
The Need for Informed Choices
Davidson further stressed the importance of grounding discussions about sustainability in facts rather than assumptions. He noted that flowers cultivated in warmer climates, which often utilise natural light, may be more energy-efficient than those grown in heated UK greenhouses during winter months.
“Consumers deserve informed choices,” he declared. “The industry operates best when local and global supplies are viewed as complementary rather than in competition.”
This perspective encourages a nuanced understanding of the floral marketplace, where both local and international growers can contribute to a sustainable future.
Why it Matters
The conversation surrounding flower sourcing this Valentine’s Day reflects broader concerns about sustainability and environmental impact in consumer choices. As consumers become increasingly aware of the carbon footprints associated with their purchases, supporting local growers can foster a more sustainable economy while enhancing the appeal of British flowers. This shift not only benefits the environment but also strengthens community ties and local economies, paving the way for a more conscientious approach to floral gifting.
