In a world increasingly dominated by digital interactions, a fascinating shift is taking place among younger generations. While once the height of luxury was flaunting designer handbags or flashy cars, today’s elite are finding value in more tactile pursuits. From padel to pottery, the rise of analogue hobbies is not just a nod to personal wellness; it’s a new way to showcase status and wealth.
The Evolution of Wealth Display
Gone are the days when wealth was merely signified by high-end consumer goods. As Lydia Spencer-Elliott notes, the culture of ‘logomania’—where brand names reigned supreme—has largely faded into the background. Instead, today’s affluent individuals are opting for experiences that disconnect them from their screens, painting a picture of a more relaxed, yet equally luxurious lifestyle.
Take the renowned model Kendall Jenner, for instance. Her social media presence is now filled with images of her engaging in outdoor activities like cycling and hiking. While her designer gear is still visible, it is the outdoor adventures that take centre stage. “Look at me, I’m not on my phone,” her posts seem to scream, creating a paradox of digital validation while ostensibly stepping away from the digital world.
The Financial Reality Behind Hobbies
According to a recent study by Intuit, millennials and Gen Z are prioritising spending on hobbies more than previous generations. This trend is not merely about indulgence; it reflects a deeper appreciation for personal growth and mental health. The findings reveal that over half of these younger demographics view their hobbies as essential, often placing them above traditional markers of financial security, such as savings or homeownership.
Such pursuits can be costly; engaging in pottery classes or pilates can run into the hundreds of pounds monthly. Yet, for many, this expenditure is seen as an investment in their well-being. Bea, a 27-year-old pottery enthusiast, shared her experience: “It was a large amount of money to put down, but it was very good value for money,” she remarked, noting how the classes provided a welcome escape from her phone and an opportunity to learn new skills in a social setting.
The Allure of Disconnecting
As the digital age continues to dominate, many are finding solace in offline activities. For Amy, a Londoner who spends £130 a month on pilates, the classes offer a structured environment that keeps her engaged. “Knowing you’ve paid for a class encourages hard work,” she explained. This sentiment resonates with a broader trend where individuals are seeking activities that not only promote physical health but also provide a reprieve from the constant digital noise.
Elena, a Barcelona resident, has taken her passion for padel and turned it into a business, organising retreats and tournaments. While the cost of playing can vary, she highlights how the experience itself is invaluable. “If you can afford it, why wouldn’t you pay hundreds of pounds to get that time back and start living?” she mused.
The Price of Being Present
Interestingly, this trend towards analogue hobbies also reflects a collective yearning to escape the clutches of technology. In a world where the average adult checks their phone every 12 minutes, the need for activities that promote focus and mindfulness has never been more crucial. Pottery and pilates not only serve as creative outlets but also as means to combat the mental health challenges exacerbated by excessive screen time.
Comedian Aziz Ansari’s choice to use a flip phone is a testament to this desire for a simpler, more thoughtful existence. He advocates for a lifestyle that prioritises mental clarity over constant connectivity, a notion that resonates with many in today’s fast-paced society.
Why it Matters
The rise of analogue hobbies as a status symbol speaks to a deeper societal shift. As young people increasingly value experiences over possessions, they are redefining what it means to be affluent. This trend highlights the importance of mental well-being and the necessity of disconnecting in a hyper-connected world. Ultimately, the new wealth flex is not just about what you can buy, but how you choose to live your life, making space for creativity, connection, and authenticity in an increasingly digital landscape.
