A recent study involving nearly 65,000 college students has uncovered a troubling correlation between social media usage and feelings of loneliness among young adults in the United States. Conducted by researchers from Indiana and Ohio, the findings suggest that spending just two hours a day on social platforms can significantly elevate the risk of loneliness, potentially impacting mental health and overall wellbeing.
The Study’s Findings
The research indicates that students who engage in social media for at least 16 hours a week—approximately two hours daily—are more likely to experience loneliness. Alarmingly, about 13 per cent of participants reported using social media for this duration. For those who are the heaviest users, spending more than 30 hours weekly on these platforms, the likelihood of feeling lonely surged by 38 per cent. Dr. Madelyn Hill, now an assistant professor at Ohio University, highlighted the grave implications of loneliness, stating, “We know that people who are lonely are more likely to become depressed. We also know that those who are lonely are more likely to die early.”
The Health Risks of Loneliness
Loneliness has emerged as a pressing health concern, with studies suggesting it could be as detrimental to health as smoking. It is associated with a range of serious health issues, including heart disease, type 2 diabetes, depression, anxiety, dementia, suicidal thoughts, and early mortality. The American Psychological Association reported in 2025 that more than half of Americans experience feelings of loneliness, with younger adults—particularly those under 30—being particularly vulnerable. This demographic often turns to alcohol or drugs as a coping mechanism when feeling isolated.
Dr. Saul Levin, CEO of the American Psychological Association, noted the paradox of social media: “In some cases, it seems to be helping us reach people who become part of our inner circles or to communicate with those who already are. However, distracting yourself when you’re feeling lonely with social media might be a double-edged sword: while it can connect, it can also lead to feelings of missing out, and we need to make sure we remain conscious of its effects on our mood.”
A Double-Edged Sword
The researchers hypothesise that the relationship between social media use and loneliness is cyclical; excessive use can lead to feelings of isolation, while loneliness may drive individuals to seek solace in social platforms. They also raised concerns that some students might underestimate their actual time spent online.
To combat these negative effects, the authors of the study urge educational institutions to implement programmes that educate students about the potential risks associated with social media use. They encourage universities to actively promote social events and foster environments where students can forge meaningful connections. “Young adulthood is a time of many changes, from leaving home for the first time to starting college and forming new friendships, and it is vital that colleges and universities do all they can to help their students forge connections with others,” Dr. Hill stated.
Why it Matters
The implications of this study are significant, highlighting not only the detrimental effects of excessive social media use on mental health but also the urgent need for educational institutions to address these issues. As students navigate the complexities of young adulthood, fostering genuine connections becomes essential. Understanding the link between social media usage and loneliness is crucial for developing strategies that promote mental wellbeing and social engagement, ultimately contributing to healthier, happier lives for young adults.
