Apple’s latest release, the iPhone 17 Pro, has arrived, showcasing a striking new aluminium unibody design that’s sure to turn heads. With its bold colours and a prominent camera cluster, this device sets itself apart from its predecessors and promises to be a hot ticket for anyone looking to make a statement. But what else does the iPhone 17 Pro bring to the table? Let’s dive into the standout features of this eagerly awaited smartphone.
A Bold New Look
The iPhone 17 Pro marks a significant departure from the familiar design language we’ve seen in recent years. Gone are the titanium sides and all-glass backs, replaced by an eye-catching aluminium unibody that not only feels robust but also adds a modern flair. The camera cluster on the back is noticeably larger, giving the phone a distinct profile that immediately signals its premium status.
However, all this innovation comes at a cost. Priced at £1,099 (€1,299/$1,099/A$1,999), the iPhone 17 Pro crosses the £1,000 threshold for the first time among Apple’s smaller Pro models, though it now boasts double the starting storage capacity. The front of the device retains a familiar aesthetic, featuring the Dynamic Island for the selfie camera atop a stunningly bright and smooth display—one of the best screens in its class.
Exceptional Display and Comfort
The iPhone 17 Pro features a 6.3-inch Super Retina XDR display that impresses with its 120Hz OLED refresh rate and sharp 460ppi resolution. Peak brightness has been enhanced, and Apple has introduced a new anti-glare coating to improve usability in bright sunlight.
In terms of ergonomics, the rounded edges of the aluminium sides provide a comfortable grip, though the phone has gained a bit of heft, weighing in at 204g. This makes it feel substantial in hand, though users should be mindful that the new design, while durable, is more susceptible to scratches compared to glass.
Power and Performance
At the heart of the iPhone 17 Pro is Apple’s A19 Pro chip, which comes with a state-of-the-art vapour chamber cooling system—a first for the iPhone. This technology helps to keep the device running smoothly, even during demanding gaming sessions, as it effectively dissipates heat. The result? A cooler back and improved performance, with better frame rates and a comfortable grip.
Battery life has also seen a boost, lasting around 42 hours on a full charge with approximately six hours of active screen time. Users can expect to comfortably get through a day without reaching for a charger, even with heavy usage. The iPhone 17 Pro charges fully in just 76 minutes via USB-C, making it convenient for on-the-go users.
Camera Capabilities That Impress
The camera system is where the iPhone 17 Pro truly shines. Featuring three 48MP cameras on the rear, including a newly upgraded telephoto lens that offers a 4x zoom capability, it promises stunning photography in various lighting conditions. The main and ultra-wide cameras maintain excellent performance, capturing vibrant images that excel in detail.
For the selfie enthusiasts, the 18MP front camera includes Apple’s Centre Stage technology, allowing for dynamic framing during video calls. This makes it easier to include everyone in group selfies or maintain focus during calls without constant adjustments.
Price Comparison and Competition
With a starting price of £1,099 for the 256GB variant, the iPhone 17 Pro sits at the higher end of the smartphone market. For context, the iPhone 16e starts at £599, while the iPhone 17 and iPhone Air follow at £799 and £999 respectively. Competing devices like the Google Pixel 10 Pro and Samsung Galaxy S25 Ultra also hover around the same price point, making the market quite competitive.
Why it Matters
The iPhone 17 Pro represents a bold step in Apple’s design evolution, combining aesthetic appeal with powerful performance and an outstanding camera system. For those who prioritise photography and want a device that stands out in both looks and specs, this model is undeniably compelling. While it does carry a hefty price tag, the features it offers may well justify the investment for avid Apple fans and smartphone users alike. In a market crowded with options, the iPhone 17 Pro is a shining example of innovation that sets a new standard for what users can expect from their devices.
