In a dazzling spectacle at the 2026 Super Bowl, Jon Hamm showcased his enthusiasm for Bad Bunny, the Latin music superstar who electrified the halftime stage. Known for his role in “Mad Men,” Hamm was seen enjoying the performance, proving once again that he is an ardent supporter of the reggaeton icon, having attended multiple concerts over the years.
A Passionate Fan in the Spotlight
As the Grammy-winning artist transitioned from his hit “Yo Perreo Sola” to “Voy a Llevarte Pa’ PR,” Hamm was spotted dancing exuberantly on the sidelines. The infectious energy of Bad Bunny’s performance was palpable, with Hamm’s joy radiating through a viral social media clip shared by the NFL. This isn’t merely a fleeting moment; Hamm has long been open about his admiration for the Puerto Rican artist, stating, “His music is awesome. You can’t listen to his music and not smile.”
The actor’s fandom reached new heights last year when he was filmed grooving at one of Bad Bunny’s concerts in Puerto Rico, dressed in a floral ensemble and bucket hat. A true testament to his dedication, Hamm’s presence at these events signifies more than just celebrity—it’s a celebration of culture and music.
A Memorable Cameo
Hamm’s connection with Bad Bunny deepened when he made a surprise appearance during the artist’s hosting debut on “Saturday Night Live” in October 2025. In a humorous exchange, Bad Bunny referred to Hamm as “Juan Jamón,” solidifying their playful rapport. The actor, dressed in his signature floral attire, enthusiastically engaged with the audience, embodying the shared joy of live music.
In a recent column for Air Mail, Hamm reiterated his unwavering support for Bad Bunny, emphasising the transformative power of his concerts. He fondly recalled attending a show in Puerto Rico, labelling it “epic.” His favourite tracks, “Tití Me Preguntó” and “Debí Tirar Más Fotos,” resonated deeply with him, especially given the electrifying atmosphere where fans sang along in unison.
Navigating Controversy
Bad Bunny has not been without his critics. Following his selection as the Super Bowl halftime performer, former President Donald Trump publicly derided the decision, calling it “absolutely ridiculous.” Trump’s comments, which disparaged Bad Bunny’s music and performance style, starkly contrast with the enthusiastic reception from fans and critics alike. Mark Beaumont of The Independent praised the show as a “wild, inclusive fiesta,” highlighting the celebratory spirit that permeated the event.
Despite the backlash, Hamm defended Bad Bunny, asserting that he deserves his place in the spotlight, just like other music legends before him. “He deserves to be there in the same way Kendrick did last year,” Hamm noted, standing firm against what he termed the “ridiculous and performative ‘outrage’” from the political right.
Why it Matters
Jon Hamm’s unabashed fandom for Bad Bunny serves as a reminder of the power of music to transcend cultural barriers. In a time when the arts often face scrutiny and division, Hamm’s support underscores the importance of inclusivity and celebration in entertainment. The Super Bowl halftime show not only showcased Bad Bunny’s talent but also highlighted the growing acceptance of diverse musical genres in mainstream culture. As audiences continue to embrace artists like Bad Bunny, the landscape of popular music becomes richer and more varied, fostering unity through shared experiences.
