In a thought-provoking exploration of mortality, Dr. Hannah Gould, a prominent death scholar and author of *How to Die in the 21st Century*, emphasises the growing desire for autonomy and control over end-of-life decisions. As Australia braces for a surge in its death rate due to the aging baby boomer population, the urgent need for open conversations about death and dying has never been clearer. In her insightful reflections, Gould challenges societal norms and encourages a more compassionate understanding of death.
The Surge of ‘Boomergeddon’
By 2040, Australia is set to experience what Dr. Gould describes as “boomergeddon,” a term she uses to highlight the anticipated doubling of the annual death rate. This demographic shift is expected to place immense pressure on both healthcare and funeral services, necessitating a re-evaluation of how society approaches the end of life.
Gould notes that for many in the baby boomer generation, the concept of a ‘good death’ revolves around the ideals of personal rights and autonomy. She argues, “The overwhelming value of end-of-life decisions is this value of right, autonomy and control.” As society grapples with these expectations, the conversation surrounding death is becoming increasingly complex, particularly as younger generations, such as millennials, may not share the same sense of control over their fates.
Rethinking Our Relationship with Death
Dr. Gould’s journey into the realm of death studies began in childhood, driven by a fascination that blossomed into a serious academic pursuit. With qualifications from Oxford University in comparative religion and a personal experience with loss, she has become a pivotal voice in discussions about the modern understanding of death.

She expresses a deep frustration with the oversimplification of what constitutes a “bad death.” “Classifying that whole complicated experience as ‘bad’ enrages me,” she states, reflecting on the language often used around death. Her work challenges individuals and society at large to confront uncomfortable truths about mortality, rather than shy away from them.
Personalising Death: The New Norm
As the landscape of funerals evolves, there is a marked trend toward personalisation, with many seeking unique ways to commemorate their lives. This shift has given rise to an array of options, from eco-friendly burials to the extraordinary possibility of space funerals. However, Dr. Gould warns that such desires often stem from a naïve understanding of what a “green death” entails.
“The idea of what a green death is often quite naïve,” she cautions. “It’s not informed by good knowledge about what deathcare looks like, and it’s certainly not informed by compassion for those who work in the field.” With her background in the practicalities of deathcare, Gould highlights the importance of considering the wellbeing of those who facilitate these final journeys.
Confronting Mortality: A Call to Action
Despite the increasing variety of options available, Dr. Gould laments society’s persistent fear of discussing death. She critiques the rise of AI-based solutions for grief and end-of-life planning, arguing that they detract from the deeply human experience of confronting mortality. “You are giving that job to a robot,” she warns, emphasising the need for genuine human connection in these critical moments.

In her book, Gould offers practical advice, urging people to take proactive steps regarding their end-of-life wishes. One vital recommendation is to clarify who your legal next of kin is, especially for those in non-traditional family structures. “It doesn’t have to be a big, scary conversation,” she suggests. Simple communication can alleviate future burdens on loved ones.
Why it Matters
Dr. Hannah Gould’s insights resonate far beyond the realm of academia. As society faces an impending demographic shift, her calls for greater awareness, compassion, and dialogue around death are crucial. By confronting our fears and fostering open discussions about mortality, we can ensure that the experience of dying—and the decisions surrounding it—reflect the values of dignity, autonomy, and respect that every individual deserves. The future of how we understand and navigate death hinges on our willingness to engage with these vital conversations, ultimately shaping a more compassionate society.