In a move that is sure to set the fashion world abuzz, North West, the 12-year-old daughter of Kim Kardashian and Kanye West, is on the verge of launching her own fashion line. Recently, Kardashian’s legal team submitted three trademark applications for a brand named ‘NOR11’, a clever play on North’s nickname and her age when she began conceptualising the line. This ambitious venture hints at a burgeoning fashion empire poised to make waves in the industry.
A New Fashion Venture
The trademark filings, which were processed by the U.S. Patent and Trademark Office, encompass a wide array of products. According to reports from The U.S. Sun, North’s brand will extend into various categories: the first includes clothing and accessories such as dresses, shoes, hats, and socks. The second covers jewellery and watches, featuring items like earrings, necklaces, and rings. Lastly, the third application pertains to bags, including backpacks, purses, and wallets.
While the official launch details are still under wraps, North has been spotted in numerous social media posts sporting hats emblazoned with ‘NOR11’, suggesting that she is already promoting her brand ahead of its debut.
Kim Kardashian’s Role
The filings were made under the umbrella of ‘KimYe’s Kid Inc.’, a corporation established in California in 2023. This isn’t North’s first foray into entrepreneurship; three years ago, when she was just nine, Kardashian also filed trademarks for her daughter, aimed at launching skincare and toy lines. Notably, while the corporation carries the names of both parents, only Kim Kardashian is listed in the official documents regarding this latest venture, indicating that she is spearheading the effort.
Representatives for Kardashian did not respond immediately for comment regarding the filings.
The Family Dynamic
North is the eldest child of Kim Kardashian and Kanye West, who divorced in February 2021 after seven years of marriage. Despite their split, both parents maintain a cooperative co-parenting arrangement for North and their three other children: Saint, 10; Chicago, 8; and Psalm, 6.
Interestingly, North’s budding career in fashion is not her first step into the spotlight. The young starlet has previously made headlines with her musical releases, collaborations with her father, magazine covers, and even a performance as “Young Simba” in a Los Angeles production of The Lion King.
Kardashian has been candid about the challenges of managing North’s burgeoning career, describing her dual role as a mother and manager as a new and demanding experience. In an episode of their family’s reality series, *The Kardashians*, she expressed her desire for balance, stating, “I thought I was busy before. North, me having to be her momager right now is crazy.” She emphasised the importance of ensuring North’s work experiences are complemented by joyful childhood moments.
Why it Matters
The launch of ‘NOR11’ marks a significant moment not just for North West, but also for the intersection of celebrity culture and the fashion industry. As children’s influence grows in the market, North’s venture reflects a broader trend of young entrepreneurs stepping into the limelight. It raises questions about the pressures of fame at such a young age and the role parents play in guiding their children through the complexities of career development. As Kardashian navigates this new territory, her approach will likely influence how other celebrity parents manage similar situations, creating a ripple effect in the world of child stardom.
