In a bold move to rejuvenate Canada’s beleaguered automotive sector, Conservative Leader Pierre Poilievre has unveiled plans for a tariff-free auto agreement with the United States. This initiative aims to double domestic vehicle production over the next decade, restoring output to two million units annually. Poilievre emphasised the importance of a robust auto industry for job creation and national security during a recent visit to Windsor, Ontario.
Revitalising Vehicle Production
During his announcement, Poilievre articulated a vision for the future of Canada’s automotive landscape. He believes that a thriving automobile sector is essential not only for sustaining jobs but also for reinforcing the country’s industrial capabilities. “Canada needs a strong automobile sector, not just because it puts paychecks in pockets and food on the table, but because it is critical to our national security to have an industrial base,” he asserted.
The Conservative leader’s proposal includes significant changes to the current auto policy framework. Notably, it suggests the removal of the Goods and Services Tax (GST) on vehicles produced in Canada. Furthermore, he aims to connect duty-free vehicle sales in Canada to domestic production levels, ensuring that vehicles sold in Canada contain at least 75 per cent North American content, in line with the Canada–United States–Mexico Agreement (CUSMA).
Linking Production to Sales
Poilievre’s strategy hinges on incentivising automakers to enhance their manufacturing capabilities within Canada. He proposed a system where for every car manufactured domestically, the same manufacturer would be granted the opportunity to sell a corresponding car from a CUSMA partner duty-free. This approach mirrors the structure of the 1965 Canada–U.S. Auto Pact, which was pivotal in shaping the automotive trade between the two nations.

Highlighting the decline in Canada’s automotive output, Poilievre pointed out that production has plummeted from over two million vehicles a year to approximately 1.2 million. “The goal is clear. We want to double our production to two million vehicles,” he stated, illustrating his commitment to revitalising the industry.
Criticism of Current Government Policy
In addition to outlining his proposals, Poilievre took the opportunity to criticise Prime Minister Mark Carney’s management of trade relations, particularly regarding tariffs that have adversely affected the auto sector. He questioned the government’s strategy, saying, “Where is Mark Carney’s plan? He’s been prime minister now for a year. We still have no idea what his plan is to counter these tariffs. None.”
His remarks come at a politically sensitive time for the Conservative Party. An Abacus Data poll conducted from March 4 to 11 reveals that the Liberals currently enjoy a 46 per cent support rate among decided voters, compared to 35 per cent for the Conservatives. Additionally, the poll indicates that 56 per cent of Canadians approve of the federal government’s performance under Carney.
The Stakes for Canadian Manufacturing
Poilievre underscored the crucial role that access to the U.S. market plays in the viability of Canada’s automotive sector. He warned that losing tariff-free trade could jeopardise thousands of manufacturing jobs. “We will bring our factories roaring back to life,” he pledged, asserting that revitalised production would lead to increased output of materials like aluminium and steel.

Why it Matters
The implications of Poilievre’s proposal extend beyond mere numbers; they touch on the core of Canada’s industrial identity. A revitalised automotive sector could lead to job creation, economic growth, and enhanced national security. As global competition intensifies, Canada must adapt to maintain its position in the automotive market. Poilievre’s tariff-free pact, if realised, could serve as a significant step in ensuring the longevity and competitiveness of Canadian manufacturing in an ever-evolving landscape.