In a decisive move to bolster its workforce, PwC has announced plans to increase the number of graduates it hires next year, despite ongoing economic uncertainties. Marco Amitrano, the UK head of the global consultancy firm, emphasised that last year’s reduction in graduate roles was primarily a response to economic conditions rather than the rise of artificial intelligence (AI). His remarks come in the context of a broader discussion about the evolving landscape of employment for young professionals.
Graduate Recruitment on the Rise
Amitrano highlighted a notable demand among recent graduates, describing them as “hungry” for career opportunities. Contrary to perceptions of a generation that is less resilient, he noted that new recruits at PwC are eager to engage in office work and client interactions. This enthusiasm is particularly striking given the recent rise in youth unemployment, which has raised questions regarding the value of pursuing higher education amidst significant student debt.
“We’re seeing a generation that is ready to take on challenges,” Amitrano stated. “They are not just looking for high salaries; they want to progress in their careers and are willing to work hard to achieve that.” This perspective challenges the stereotype of younger workers preferring remote roles, as he asserted that their commitment to in-person work is evident.
Navigating Economic Uncertainty
The broader economic context remains precarious. Amitrano noted that recent geopolitical tensions, such as the US-Israeli conflict and rising inflation, have profoundly affected business confidence. He pointed out that government policies, including an increase in employer National Insurance contributions and unexpected hikes in minimum wage, have compounded challenges for businesses looking to expand their workforce.

Speaking during a recent BBC Big Boss Interview podcast, Amitrano suggested that the government needs to reconsider its fiscal policies to encourage growth. He urged Chancellor Rachel Reeves to relax stringent borrowing rules, arguing that additional fiscal flexibility could facilitate investments in technology, talent, and infrastructure—key drivers of economic recovery.
“Loosening borrowing rules would enable us to stimulate investment,” he explained. “This must be done transparently to prevent market shocks.”
In response, the Treasury maintained that their fiscal strategy is sound, insisting that current borrowing levels are decreasing and that strict rules are in place to ensure long-term economic stability.
The Role of Artificial Intelligence in Recruitment
While there is ongoing debate about the impact of AI on recruitment, Amitrano attributed PwC’s reduced graduate intake last year to economic slowdown rather than technology. Although the firm is integrating AI into its operations, he remains optimistic about recruitment growth in the coming year.
The competition for roles remains fierce, with PwC receiving 60,000 applications for just 2,000 entry-level positions—a 35% increase from the previous year. This surge indicates a strong desire among graduates to enter the workforce, despite the challenges posed by the current economic landscape.
The Value of Higher Education
Despite scepticism surrounding the worth of university degrees, Amitrano remains a staunch advocate for higher education. He believes that the skills and experiences gained during university are invaluable, contributing to personal and professional development. “The high-pressure learning environment and the life skills acquired during this time are incredibly beneficial,” he remarked, reflecting on his own educational journey at the University of Newcastle.

He acknowledged the ongoing debate about whether degrees justify the associated costs but maintained that the broader experiences gained often outweigh the financial burden. “What isn’t captured on a piece of paper can be just as important,” he concluded.
Why it Matters
As PwC prepares to enhance its graduate recruitment efforts, the firm sets a precedent for other employers navigating a challenging economic landscape. Amitrano’s insights reflect a growing optimism among young professionals and underscore the importance of investing in talent amidst uncertainties. This commitment to fostering a robust workforce may not only benefit the firm but also contribute to a broader economic recovery as businesses adapt to the evolving demands of the modern workplace.