Peter Napolitano, affectionately known as “Produce Pete,” has passed away at the age of 80, leaving behind a legacy enriched by over three decades of television service that made him a household name in the New York area. Renowned for his engaging segments on NBC’s Saturday morning shows, Napolitano was a trusted source for culinary tips and produce recommendations, immortalised by his signature sign-off: “If you eat right, you’re going to live right!”
A Fixture of Weekend Mornings
NBC New York announced the news of Napolitano’s death on Monday, though the cause remains undisclosed. His vibrant personality and dedication to promoting healthy eating habits made him a cherished figure among viewers, who eagerly tuned in to his weekly segments on “Weekend Today in New York.”
Amy Morris, Senior Vice President of News for NBC 4 New York and Telemundo 47, expressed heartfelt sentiments about Napolitano’s impact, stating, “For more than 30 years, WNBC viewers tuned in on Saturday mornings to watch ‘Produce Pete’ offer his fruit and vegetable recommendations as well as cooking tips.” His presence extended beyond the screen, where he actively participated in community events, from health expos to farmers’ markets, where he felt a profound connection with his audience.
A Life Dedicated to Produce
Born and raised in New Jersey, Napolitano’s journey into the world of produce began in his family’s small grocery store, where he honed his expertise in fruits and vegetables. This early experience blossomed into a successful seasonal operation that continued until its closure in 2006. His passion for food led him to author several cookbooks, including his most recent work, “In The Kitchen With Bette & Produce Pete,” released in 2024. This was his third publication, following his 1994 almanac “Produce Pete’s Farmacopeia: From Apples to Zucchini, and Everything in Between,” and his 2023 memoir “They Call Me Produce Pete.”
In a heartfelt interview on the Today show in 2025, Napolitano reflected on his immigrant roots, remarking, “I come from immigrant people. My father came here from Italy. No education, no nothing. And then, you know, I got lucky 35 years ago when someone was in my store and put me on a local show.”
Community Tributes and Fond Memories
Following the announcement of his passing, social media erupted with tributes celebrating Napolitano’s life and contributions. On his Facebook page, fans expressed their condolences and shared memories of his impactful segments. One user poignantly noted, “Rest in Peace Produce Pete! Thank you for educating us on picking out the best tasting fruits and vegetables!” Another added, “So sorry to hear this sad news! I loved watching his segments on Saturdays. He was like the guy next door.”
Napolitano is survived by his wife, Bette, their two children, and seven grandchildren, all of whom will undoubtedly carry forward his legacy of passion for healthy living and community engagement.
Why it Matters
Peter Napolitano was more than just a television personality; he was a beacon of knowledge and encouragement for healthy eating in a time when such values are crucial. His ability to connect with viewers on a personal level transformed him into a beloved figure who not only shared recipes but also inspired countless individuals to appreciate the simple joys of fresh produce. His passing marks the end of an era for a generation that grew up watching him, highlighting the importance of nurturing a legacy that promotes health and community spirit.