The brooch, once resigned to the depths of grandmother’s jewellery box, is making a vibrant comeback in the fashion world. With its recent resurgence on high-profile runways and red carpets, this accessory is now a statement piece that exudes individuality and flair. Celebrity stylists share their insights on how to incorporate brooches into contemporary wardrobes without appearing outdated or overly formal.
A Nostalgic Comeback
Fashion operates in cycles, and the brooch is enjoying a renaissance that few would have anticipated. Traditionally associated with prim cardigans and vintage heirlooms, this accessory has found its way back into the spotlight, gracing the likes of Dior and Chanel as well as dazzling on red carpets from the Brit Awards to the Golden Globes.
Ellis Ranson, a seasoned celebrity stylist, highlights this shift, noting its connection to a broader trend towards classic tailoring in menswear. “When I styled Rio Ferdinand for the Brits in 2024, we opted for a brooch,” she shares. “Menswear has become simpler, focusing on classic silhouettes with oversized lapels. Rather than fussing over the suit’s shape, we let the brooch add a personal touch.”
The Desire for Individuality
The growing trend of accessorising with brooches stems from a collective yearning for self-expression after years dominated by minimalism and “quiet luxury.” Luxury stylist Oriona Robb emphasises this shift, stating, “We’re tired of looking the same. After years of uniform dressing, there’s a hunger for pieces that tell a story, not just complete an outfit.”
These decorative pins are no longer merely a mark of formality or status. As Robb elaborates, “Wearing a brooch today is about self-expression and individuality.” It allows wearers to infuse their personal style into their outfits, making them a unique focal point.
Embrace Contrast for Modern Style
Styling a brooch successfully hinges on the principle of contrast. Both Ranson and Robb caution against matching brooches too closely with classic attire. “The quickest way to make a brooch look outdated is to style it too neatly,” Robb warns. “Pairing it with unexpected items like chunky knits, leather jackets, or even denim can make it a disruptor in your ensemble.”
This dynamic interplay between contemporary and traditional elements is crucial. Ranson agrees, pointing out that relaxed tailoring and bold lapels elevate the brooch’s relevance. “Brooches are staying current because of how they’re being worn – think colourful tailoring and oversized shapes, sometimes even clusters of brooches instead of just one.”
Beyond the Lapel: Creative Placement
While the lapel is a classic starting point for brooch placement, it certainly isn’t the only option. Robb suggests experimenting with different locations to add an editorial flair. “Pinning a brooch at the collar of a shirt or gathering fabric at the waist of an oversized dress can create shape without a belt,” she explains.
Ranson anticipates even more adventurous placements in the future. “Soon, we might see brooches on jumpers, T-shirts, and even coats,” she predicts. This creative approach opens new avenues for personalisation in everyday wardrobes.
Casual Chic: Brooches for Every Day
A common misconception is that brooches are only suitable for formal occasions. In truth, they can elevate even the most casual outfits. Robb notes, “A brooch on a shirt feels sophisticated, but on a knitwear piece, it becomes more unexpected and interesting.” Ranson echoes this sentiment, suggesting vintage brooches can beautifully complement everyday basics.
“Try teaming a vintage brooch with a suit and a simple white T-shirt for a chic daytime look, or mix it with relaxed casual wear,” she advises.
A Simple Styling Formula
For those feeling apprehensive about how to wear a brooch, both stylists recommend keeping the rest of the outfit understated. Ranson offers a straightforward guideline: “For women, consider pairing a white T-shirt with an oversized blazer, jeans, and small-heeled boots, then add the brooch to the lapel. For men, a relaxed blazer with suit trousers and a simple tee or shirt works well.”
Robb reinforces this, stating, “The more understated your base outfit, the more impactful the brooch will be.”
Why it Matters
The revival of the brooch signifies a broader trend in fashion, where personal expression is becoming paramount. As individuals seek unique ways to showcase their style, accessories like the brooch serve as powerful tools for self-representation. This shift not only celebrates creativity in fashion but also encourages a move away from uniformity, allowing everyone to embrace their distinctive narrative through their wardrobe choices.
