Right-Wing Group Set to Host Alternative Halftime Show Amid Super Bowl Controversy

Ben Thompson, Culture Editor
4 Min Read
⏱️ 3 min read

In a bold response to the Super Bowl’s entertainment line-up, the right-wing organisation Turning Point USA (TPUSA) has announced the creation of “The All-American Halftime Show.” Scheduled for February 8, the event will run concurrently with the NFL’s Super Bowl LV, where the New England Patriots will face the Seattle Seahawks. This alternative show is a direct protest against the selection of Puerto Rican artist Bad Bunny as the halftime performer, a choice that has ruffled feathers within conservative circles.

A Clash of Cultures

The decision to host this rival event comes after a swell of conservative discontent regarding Bad Bunny, whom critics have labelled a “massive Donald Trump hater” and an “anti-ICE activist.” The backlash escalated following the announcement of the artist’s participation, with many Republican figures voicing their disapproval over his lack of English-language songs. In response, TPUSA, founded by the late conservative activist Charlie Kirk, aims to provide a platform celebrating “faith, family, and freedom” through its own musical showcase.

Line-Up of Performers

The All-American Halftime Show will feature an array of country music stars, including Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett. Kid Rock, a staunch supporter of Trump, has previously played at political events for the former president. The camaraderie between Rock and Trump, often fostered over rounds of golf, is well-documented, with Trump reportedly referring to him as “Bob.” This line-up reflects TPUSA’s desire to present a distinctly American musical experience, contrasting with the NFL’s more diverse choice.

Broadcast Details

While the exact location of the All-American Halftime Show remains under wraps, it will be broadcast across four conservative networks: Charge!, DailyWire+, TBN, and Real America’s Voice. Additionally, viewers can catch the event streaming on TPUSA’s social media platforms, including YouTube, X, and Rumble. The timing is set to align with the traditional Super Bowl halftime slot, anticipated between 8 and 8:30 PM ET, ensuring a direct competition for viewers.

Defiant NFL Line-Up

In defiance of the criticism, the NFL has confirmed that Bad Bunny will still perform at the Super Bowl, further intensifying the cultural clash. In a recent statement, Trump expressed his discontent with the choice of artists for the halftime show, stating, “I’m anti-them. I think it’s a terrible choice. All it does is sow hatred. Terrible.” The NFL has doubled down on its selection, recently announcing that the rock band Green Day will also perform during the event, adding another layer of complexity to the ongoing discourse.

Why it Matters

The emergence of The All-American Halftime Show epitomises the growing cultural divide in America, highlighting how entertainment can serve as a battleground for political ideologies. As the Super Bowl traditionally unites millions of viewers, the juxtaposition of these two events reflects broader societal tensions and the polarisation of American culture. By creating an alternative platform, TPUSA not only aims to galvanise support among its base but also to challenge the narrative surrounding mainstream entertainment, setting a precedent for future cultural confrontations.

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Ben Thompson is a cultural commentator and arts journalist who has written extensively on film, television, music, and the creative industries. With a background in film studies from Bristol University, he spent five years as a culture writer at The Guardian before joining The Update Desk. He hosts a popular podcast exploring the intersection of art and society.
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