As World Book Day approaches, schools across England are reconsidering the traditional practice of children dressing as their favourite literary characters. This shift, driven by concerns over costume costs and their potential to detract from the joy of reading, was highlighted in a recent session of the Commons’ education select committee. Literacy advocates argue that this change is crucial for fostering a genuine love of reading among students, particularly those from disadvantaged backgrounds.
The Cost of Costumes
Jonathan Douglas, chief executive of the National Literacy Trust, addressed MPs during the committee meeting, acknowledging that the burden of organising costumes can be significant for many families. He noted, “Many schools are incredibly sensitive to that, and are taking away the narrative around dressing-up on World Book Day.” The emphasis, he stressed, should be on promoting reading for pleasure rather than on the financial and social pressures associated with costume preparation.
This year’s World Book Day, celebrated in the UK and Ireland on Thursday, has seen primary schools encouraging participation without the need for elaborate costumes. Douglas warned that the focus on dressing up could undermine the overarching goal of increasing children’s engagement with books.
Reading’s Role in Social Mobility
Douglas further elaborated on the importance of reading for pleasure, particularly in the context of social mobility. He asserted, “The whole point of this is that reading for pleasure is a driver of social mobility. Children’s reading for pleasure by the age of 15 is more strongly determinative of their ultimate attainment than their socio-economic background.” This statement underscores the critical role that fostering a love of reading plays in combating poverty and enhancing educational outcomes.

Helen Hayes, chair of the education select committee, echoed these sentiments, recognising World Book Day as a “wonderful national moment.” However, she cautioned that the costume aspect disproportionately favours families with greater resources, creating an uneven playing field for students whose families may struggle to provide costumes.
Innovative Solutions to Inclusion
Annie Crombie, co-chief executive of BookTrust, a prominent children’s reading charity, shared insights on how schools are adapting to these challenges. She mentioned initiatives such as costume swaps and creative dress-making during art lessons, which aim to alleviate the financial burden while still celebrating the day. Crombie emphasised, “It is incredibly important because otherwise it risks exacerbating the factors we know, around stresses on home life, getting in the way of reading being embedded in the first place.”
The World Book Day charity has also chimed in, promoting inclusive, cost-free activities to ensure that every child can partake in the festivities. Their message is clear: fostering a culture of reading should be accessible to all, regardless of household income.
A Diminishing Joy for Reading
The discussion comes against a backdrop of concerning statistics from the National Literacy Trust, which indicate that the number of young people who enjoy reading has fallen to its lowest level in two decades. Onyinye Iwu, a teacher and children’s author, shared her observations regarding students’ struggles to engage with reading for pleasure, particularly in the early years of secondary school. She noted that many communities place a premium on academic performance, often at the expense of encouraging a love of reading.

Iwu recounted conversations with her students who frequently cite distractions like TikTok and Netflix as reasons for their disengagement with books. “A lot of them were like: ‘But Miss, we’ve got TikTok, what’s the point?’” she reflected, highlighting a cultural shift that poses a challenge to traditional reading habits.
Why it Matters
The evolving landscape of World Book Day celebrations reflects broader societal issues surrounding literacy and accessibility in education. By prioritising reading for pleasure over costume competition, schools are taking significant steps towards inclusivity and fostering a lifelong love of reading among all students. In an era where digital distractions abound, ensuring that children from all backgrounds can engage with literature is not just a matter of educational policy; it is imperative for nurturing future generations capable of critical thought and creativity.