In a significant move aimed at enhancing online safety for children, Prime Minister Sir Keir Starmer has vowed to implement protective measures within months, rather than years. This commitment follows increasing concerns regarding the impact of social media on young people, particularly calls to ban children under 16 from these platforms. A consultation process set to begin in March will explore potential restrictions on social media use and infinite scrolling features.
Urgent Action on Social Media Safety
During a recent visit to a community centre in London, Starmer expressed solidarity with worried parents, highlighting the urgency of addressing the challenges posed by addictive social media platforms. He remarked, “I don’t think there’s a parent in the country who isn’t worried about this.” His comments underscore the widespread anxiety surrounding children’s online experiences and the perceived inadequacies of current regulations.
The Prime Minister acknowledged that the existing landscape fails to adequately protect children. “Nobody can make the argument that things can be left as they are,” he asserted. “They’re not protective of children, and we intend to act.” Such statements resonate with parents and guardians who feel overwhelmed by the risks their children face online.
Consultation and Proposed Changes
The upcoming three-month consultation aims to explore the viability of an Australian-style ban on social media for those under 16, alongside measures to limit features that encourage excessive scrolling. Advocates of these changes argue that parents are often left in untenable situations regarding their children’s exposure to harmful online content.

In addition to restricting social media access, the Government also plans to regulate the use of virtual private networks (VPNs) and AI chatbots among minors. Starmer emphasised the need for swift action not only on age restrictions but also on the technologies that contribute to compulsive online behaviour.
Legislative Developments in Online Safety
Technology Secretary Liz Kendall has suggested that Parliament adopt a more dynamic approach to online safety, akin to budget-style debates, to keep pace with rapidly evolving technologies. Speaking on BBC Breakfast, she noted, “Technology is developing much, much more quickly than the law is.” She assured that proposals would be forthcoming before the summer, emphasising the need to get the legislation right.
The Government’s efforts to expand the Online Safety Act 2023 will also include measures to address the safety of one-to-one conversations with AI chatbots. Kendall highlighted that illegal content shared via these platforms must be curtailed, reinforcing the Government’s commitment to safeguarding all users, including adults.
The Role of Social Media in Modern News Consumption
During his community visit, Starmer addressed concerns raised by a 17-year-old regarding the potential inconsistency between extending voting rights to young people and limiting their access to social media. He acknowledged that many young individuals now rely on these platforms for their news. “I’m acutely aware of your point about news,” he remarked, stressing the importance of ensuring that young people retain access to reliable information.

Why it Matters
The Prime Minister’s pledge to swiftly implement measures aimed at protecting children from the dangers of social media is a crucial step in addressing a growing public concern. As social media becomes an increasingly dominant source of information for young people, the need for effective regulation and protection measures has never been more pressing. The proposed changes not only aim to safeguard children but also seek to foster a healthier online environment, ensuring that young individuals can engage with the digital world safely and responsibly. The outcome of the forthcoming consultation will be pivotal in shaping the future of online safety and the role of technology in the lives of the nation’s youth.