A recent study reveals a staggering rise in individuals seeking help for gambling addiction in Ontario, particularly among young males. Following the legalisation of online gambling, calls to the province’s mental health helpline surged by 96 per cent overall, with an alarming 317 per cent increase reported among boys and men aged 15 to 24. This research, published in the Canadian Medical Association Journal, sheds light on the public health implications of the rapidly expanding gambling landscape since the introduction of regulated online gaming in the province.
Escalating Addiction Rates
The study, undertaken by researchers from the University of Toronto, utilised data from ConnexOntario, a 24-hour helpline dedicated to mental health and addiction support. The findings indicate that the legalisation of single-event sports betting and the proliferation of online gambling platforms have resulted in significant increases in calls from young men, raising concerns about the long-term effects on their mental health and societal wellbeing.
Ryan Forrest, a doctoral candidate at the Dalla Lana School of Public Health, noted the visible rise in gambling advertisements in Ontario, which prompted her to investigate the potential health-related consequences. “The rapid expansion of gambling access and promotion made me question whether we would see measurable changes in health outcomes,” she explained.
Young Men at Risk
The focus of the study’s results is particularly alarming. While the overall increase in contacts to the gambling helpline is concerning, the data shows that young men are disproportionately affected. The 317 per cent rise among those aged 15 to 24 starkly contrasts with more stable rates among women, suggesting that the marketing and availability of gambling options may be targeting this demographic more effectively.

“We’re witnessing a troubling trend where gambling harms are concentrated among young men,” stated Daniel Myran, an associate professor at the University of Toronto. “The implications of such a surge extend not just to individuals but also to their families and communities.”
The Role of Advertising and Product Availability
The researchers conducted a comparative analysis exploring potential outcomes had the Ontario government not permitted the expansion of online gambling or privatised the market. Their findings revealed that the initial launch of the government-run gambling platform, PlayOLG, in 2015 was not as detrimental as the later introduction of single-event sports betting, which they identified as a catalyst for the significant uptick in gambling-related issues among young men.
Dr. Myran attributed this escalation to the rapid availability of diverse gambling products and aggressive marketing campaigns. “With the introduction of in-play betting and a multitude of platforms, there are constant opportunities for individuals to gamble,” he said. “This format encourages impulsive decision-making, which can exacerbate gambling-related harms.”
Public Health Implications
The mental health ramifications of gambling addiction, particularly among younger individuals, cannot be overstated. Dr. Myran noted that increased gambling behaviours are often linked to a range of adverse mental health issues, including heightened risks of suicide and substance abuse. “Gambling can lead to significant social, educational, and occupational challenges, especially for young people who may find themselves in debt due to their gambling habits,” he cautioned.

As provinces like Alberta prepare to follow Ontario’s lead in opening their markets to private online gambling companies, the researchers stress the need for a broader societal discussion regarding gambling practices. “While discussions have primarily centred on revenue generation, our findings suggest that there are serious health implications that must be acknowledged,” Forrest urged. “One immediate recommendation would be to restrict gambling advertising to mitigate its impacts.”
Why it Matters
The surge in gambling addiction among Ontario’s youth raises profound questions about the responsibility of governments and society at large. As legal access to gambling widens, the potential for long-term mental health issues and societal consequences grows exponentially. Addressing these concerns is not just a matter of individual responsibility; it is crucial for public health and the wellbeing of communities across Ontario. The time to act is now, as the stakes continue to rise in the rapidly evolving world of online gambling.