A recent study highlights a concerning trend in Ontario, revealing a significant uptick in young individuals seeking help for gambling-related issues since the legalisation of online gambling. This surge, particularly pronounced among boys and men aged 15 to 24, saw a staggering increase of over 300 per cent in calls to the province’s addictions and mental health helpline.
The Findings: A Deep Dive into Gambling Trends
Published in the Canadian Medical Association Journal, the study is one of the few to scrutinise the public health repercussions of regulated online gambling in Ontario, which began in 2010. Researchers examined data from ConnexOntario, a 24-hour mental health support service, to gauge the impacts of governmental changes in gambling legislation.
Ryan Forrest, a doctoral researcher at the Dalla Lana School of Public Health, voiced her observations of the dramatic rise in gambling advertisements across Ontario. “The rapid increase in the visibility of gambling promotions made me question if this expansion correlates with health-related outcomes,” she explained.
The results were striking. Overall, there was a 96 per cent increase in contacts for gambling-related concerns since the introduction of single-event sports betting. Most alarmingly, young men aged 15 to 24 were disproportionately affected, with their calls rising by an extraordinary 317 per cent. In contrast, there was only a modest increase of around 115 per cent among men aged 25 to 44, with no significant change reported among women.
The Role of Advertising and Product Availability
The research also explored hypothetical scenarios where the Ontario government had not engaged in the online gambling market. Daniel Myran, an associate professor at the University of Toronto and a co-author of the study, highlighted the transformative nature of product availability and marketing strategies.

“While the initial launch of PlayOLG in 2015 did see increases in gambling-related contacts, it was the subsequent market expansion that truly escalated the numbers, especially among young men,” he noted. With the advent of single-event sports betting and a proliferation of platforms, young gamblers face unprecedented access to various gambling options, including in-play betting, which allows for wagering during live events.
This feature has been identified as particularly harmful, as it fosters impulsive decision-making and rapid betting cycles. “The emotional engagement and constant opportunities to place bets can lead to severe repercussions for individuals and their communities,” Forrest added.
Mental Health Implications for Young Gamblers
The mental health ramifications of gambling are severe, especially among the youth demographic. Myran pointed out that gambling is closely linked with adverse mental health outcomes, including increased rates of depression, anxiety, and even suicidal behaviour. Young individuals grappling with gambling problems often experience significant social and educational challenges, resulting in life-altering consequences.
As Alberta prepares to welcome private online gambling operators, the findings from Ontario serve as a cautionary tale. “The discourse surrounding gambling policy has primarily centred on revenue and consumer choice, neglecting the potential negative impacts on public health,” Forrest noted. She advocates for a re-evaluation of gambling advertising practices and a broader societal dialogue on acceptable forms of gambling.
A Call to Action: Addressing the Gambling Epidemic
The urgency of addressing this issue cannot be overstated. While gambling disorders may be infrequent, the increasing accessibility and marketing of gambling products are raising alarms about the potential for widespread harm. Myran cautioned that early gambling patterns formed in youth are likely to persist into adulthood, leading to long-term consequences.
“Discussion around gambling does not match the scale of its impact,” he said. “As accessibility grows, so too does the risk of establishing harmful gambling behaviours at a young age.”
Why it Matters
The implications of this study extend beyond individual experiences; they resonate within families and communities, reflecting broader societal concerns. As Ontario grapples with the rapid expansion of legal gambling, it is imperative that policymakers consider the mental health risks tied to such practices. With a notable increase in young men seeking help, the conversation must shift toward responsible gambling measures, advertising regulations, and comprehensive support systems to mitigate the burgeoning crisis. The stakes are high, and the time for action is now.