Taco Bell is shaking things up by allowing its loyal customers to play a pivotal role in selecting the next international taco to grace its U.S. menu. For the first time, the fast-food chain is turning to its fans through a Global Taco Vote, offering a choice between two beloved international options. The winning taco is set to make its debut in restaurants across the nation later this year.
The Contenders: Kickin’ Chicken vs. Butter Chicken
In the running are two tantalising tacos: Thailand’s Kickin’ Chicken Taco and India’s Butter Chicken Taco. The Kickin’ Chicken Taco is a crispy delight, featuring succulent chicken strips enveloped in a warm flour tortilla, complemented by a trio of cheeses—cheddar, mozzarella, and pepper jack—alongside fresh lettuce and pico de gallo. A zesty Spicy Kickin’ sauce rounds off this flavour-packed offering.
On the other hand, the Butter Chicken Taco draws inspiration from its namesake dish, boasting shredded chicken slow-cooked in a rich, spiced tomato sauce, all nestled within a crispy fried chalupa shell. Topped with onions, cilantro, lettuce, and cheddar cheese, this taco promises a taste of India’s culinary heritage.
How to Vote and Key Dates
Voting for this delicious showdown is exclusive to Taco Bell Rewards members, who can cast their votes via the Taco Bell app until April 1. Each member has the opportunity to vote once per day for their preferred taco. The winner will be announced the following day, April 2, and is expected to hit menus across the U.S. for a limited time later this year.
This fan-driven initiative comes on the heels of Taco Bell’s recent Live Más LIVE event, where the brand unveiled plans for over 20 new menu items. Notably, the beloved Nacho Fries are now a permanent fixture on the menu, with exciting new variations like Flamin’ Hot Nacho Fries.
A Menu Expansion Like No Other
Taco Bell is not just stopping at tacos; the chain is enhancing its entire menu experience. New items include “dusted” chicken nuggets available in flavours such as Diablo and Cool Ranch, as well as innovative formats like the Cheesy G Sliders, which offer a bite-sized twist on the classic Cheesy Gordita Crunch.
Fans can also look forward to the Queso Cracked Cantina Bowl and the spicy Firecracker Burrito, alongside creative takes on the Mexican Pizza, including the Mexican Pizza Empanadas and Cantina Chicken version.
Desserts are also getting a makeover, featuring exciting additions such as a Crème Brûlée Crunchwrap Slider and delectable Chocolate Fudge Empanadas. On the drinks front, Taco Bell is experimenting with new concoctions like the Salt & Straw Tacolate Chiller and a Cold Brew with Purple Horchata Foam.
Why it Matters
This engaging initiative not only empowers Taco Bell’s customers to influence their menu but also highlights the fast-food chain’s commitment to embracing global flavours. By incorporating international dishes into its offerings, Taco Bell is not only diversifying its menu but also fostering a sense of community among its fans. As consumers increasingly seek unique culinary experiences, this initiative could pave the way for more inclusive and adventurous dining options in the fast-food landscape.