In the ever-evolving landscape of social media, a concerning trend has emerged: the proliferation of AI-generated videos that distort reality and depict urban decline in British cities. These deepfakes, often absurd in nature, portray scenes of dilapidation and chaos, drawing millions of views on platforms like TikTok and Instagram Reels. As creators of such content gain traction, the implications for public perception and societal discourse are profound.
The Surge of Deepfake Content
One striking example of this trend is an AI-generated video that depicts a group of young men, primarily black, sliding down a water slide into a filthy swimming pool littered with debris, purportedly in Croydon. With captions labelling these absurd scenes as taxpayer-funded attractions, these videos have garnered immense attention, spawning a multitude of copycat accounts that collectively amass millions of views.
This phenomenon is part of a broader narrative where influencers and content creators exaggerate or fabricate depictions of urban environments like London, Manchester, and New York, often linking them to immigration and crime. Dubbed “decline porn,” this content not only entertains but also fuels anger and racial animosity among some viewers who take the portrayal at face value.
Unmasking the Creator: A New Breed of Influencer
The BBC’s investigation into the origin of these Croydon videos led to a creator known as RadialB, who claims his intention was never to provoke political discourse. Instead, he views his work as a form of humour aimed at capturing attention. “If people saw it and they immediately knew it was fake, then they would just scroll,” RadialB explained. He emphasises that the allure of generative AI lies in its ability to produce content that appears authentic.

Despite his claims of innocence, RadialB’s videos often depict urban youth engaging in stereotypical behaviours that some viewers interpret as racially charged. When confronted about the potential for his content to incite racist comments, he acknowledged the issue but pointed out that social media platforms have mechanisms in place to filter such remarks.
The Global Spread of Misinformation
RadialB’s content has not only captivated audiences in the UK but has also resonated globally, with users from as far afield as Israel and Brazil sharing his videos. This international engagement highlights how easily misinformation can cross borders and infiltrate various cultural contexts. The ease of access to sophisticated AI tools has significantly lowered the barrier to entry for creating misleading content, making it all the more pervasive.
Moreover, the trend is not isolated to individual creators. Numerous TikTok profiles masquerading as British news outlets exclusively share these types of AI-generated videos, further entrenching negative stereotypes about urban life in the UK and the US.
The Broader Implications of ‘Decline Porn’
The rise of these deepfake videos is not merely a matter of poor taste; it reflects deeper societal anxieties about urban safety and immigration. High-profile figures, including Elon Musk, have echoed these sentiments, labelling British cities as teetering on the brink of collapse due to “massive uncontrolled migration.” While legitimate discussions around these topics exist, the sensationalist nature of such content often overshadows nuanced debate, leaving viewers with skewed perceptions of reality.

Interestingly, a recent YouGov poll revealed that while many Britons believe London is unsafe, only a third of those living in the capital shared this view. This disparity underscores the disconnect between viral narratives and personal experiences, revealing how misinformation can shape public sentiment without a firm basis in reality.
Why it Matters
The proliferation of AI-generated content depicting urban decline raises significant concerns about the erosion of trust in media and the potential for societal division. As misinformation becomes increasingly sophisticated, the challenge for consumers of digital content lies in discerning fact from fiction. The impact of these narratives extends beyond mere entertainment; they can influence political discourse, exacerbate racial tensions, and distort the lived experiences of communities. In an age where information is power, understanding the dynamics of such content is crucial for fostering informed and constructive societal dialogue.