As the countdown to its inaugural season begins, the Toronto Tempo is embracing the thrill and challenges of building a professional basketball franchise from the ground up. With less than two months to go before their debut match on May 8 against the Washington Mystics, the team remains without players as they await the conclusion of critical negotiations between the WNBA and its players’ union. Despite the uncertainty, team president Teresa Resch assures that preparations are in full swing.
Building the Foundation for Success
The Tempo, a new expansion team in the WNBA, is currently in a holding pattern while the league and the players’ association hammer out the details of a new collective bargaining agreement (CBA). This agreement is anticipated to bring significant changes, including improved salaries and revenue-sharing models for players, amidst soaring interest in women’s basketball. Resch emphasised that the absence of players does not equate to inactivity.
“We’re not just sitting around twiddling our thumbs,” she stated. The team is focused on a multitude of tasks, from securing facilities to planning the game-day experience, ensuring they are ready to hit the ground running once the draft and free agency begin.
A Unique Challenge for Expansion Teams
Unlike other expansion teams that have previously entered the league, the Tempo’s timeline is particularly compressed. The WNBA’s previous collective agreement expired on October 31, 2022, leading to extended discussions that have intensified in recent weeks. Talks resumed in person this March, with negotiations extending late into the night as both sides strive to establish terms for the upcoming season.
With the league’s growing popularity, which has seen franchise valuations and viewership soar, players are advocating for a more equitable share of the revenue. The Tempo is poised to enter an environment where nearly 80% of the league’s players will be free agents, creating a dynamic and potentially competitive landscape for roster building.
Excitement Builds Off the Court
Even without a roster, the Tempo is making significant strides in other areas. The staff has expanded to over 40 employees, all dedicated to establishing a vibrant basketball culture in Toronto. They are finalising a state-of-the-art basketball court at the Coca-Cola Coliseum, where they will also introduce a new locker room and other facilities.
The Tempo’s commitment to community engagement is evident as they have already sold out their season ticket memberships and are preparing for their inaugural merchandise launch. Plans are also in place to unveil a mascot and new sponsorship agreements, further cementing their presence in the city.
“Our engagement is already strong, despite not having players yet,” said Resch, highlighting their robust social media following and community outreach efforts. “We’re in the middle tier of the league on engagement and followers.”
Future Prospects and Strategic Planning
As the Tempo navigates the complexities of player recruitment and roster assembly, the front office is actively scouting talent. Coaches and scouts are monitoring various leagues, including the NCAA and international circuits, while also attending FIBA World Cup qualifying events. This strategic approach reflects their commitment to building a competitive team that resonates with fans.
Resch has highlighted the importance of adaptability during this phase, stating, “It’s a roller coaster – the most exhilarating yet terrifying thing all at the same time.” The Tempo’s management is determined to make the most of every opportunity to engage with fans and create a memorable inaugural season.
Why it Matters
The emergence of the Toronto Tempo marks a significant milestone for women’s professional sports in Canada, representing not just a new team but a burgeoning movement within the WNBA. As the league continues to grow in popularity, the Tempo’s success could pave the way for further expansion in women’s sports, inspiring a new generation of athletes and fans alike. With a focus on community engagement and a commitment to excellence, the Tempo is poised to become a cornerstone of Toronto’s vibrant sports culture.
