In a significant legal ruling, the University of Cambridge has successfully blocked a local rowing enterprise from trademarking its name, a move that the university argued would undermine its esteemed reputation. The case spotlights the ongoing tensions between established institutions and emerging businesses aiming to capitalise on local identities.
Cambridge Rowing Limited’s Ambitions
Founded by Omar Terywall in 2021, Cambridge Rowing Limited sought to introduce newcomers to the sport of rowing along the scenic River Cam. Terywall, who operates the Cambridge Rowing Experience, has introduced over 5,000 novices to rowing since the company’s inception. However, his aspirations to trademark the company’s logo, which features rowing blades and a shield, were met with resistance from the University of Cambridge.
In a trademark application submitted in January 2022, Terywall aimed to secure exclusive rights to his brand. The university, which holds trademarks on the name “Cambridge,” promptly objected, asserting that the use of the name by a private entity could lead to confusion and damage its reputation.
Legal Proceedings and Outcome
The dispute culminated in a hearing on 2 July 2025, where university barrister Guy Tritton contended that Cambridge Rowing’s logo was designed to invoke a connection to the university. The Intellectual Property Office (IPO) hearing officer, Rosie Le Breton, agreed, noting a “likelihood of confusion” between the two entities.
In her written decision, Le Breton highlighted that the rowing company would “unfairly benefit” from the university’s substantial investment in its prestigious reputation. Consequently, she rejected the trademark application and ordered Cambridge Rowing Limited to pay £2,400 in legal costs to the university.
Terywall expressed his deep disappointment, stating, “To say I’m disappointed is an understatement.” He believes that many residents of Cambridge would be “outraged” to learn that one entity could monopolise the use of a name that embodies the city’s identity.
Attempts at Compromise and Future Steps
Before initiating legal action, a spokesperson for the university indicated that discussions had taken place in an attempt to find a mutually agreeable solution. The university sought to collaborate rather than stifle the business, but after negotiations broke down, it felt compelled to protect its brand against what it perceived as potential exploitation.
Terywall now faces the option of appealing the IPO’s decision, with a deadline set for 3 March. He remains hopeful that a resolution can be reached that would allow his company to operate without infringing upon the university’s trademark rights.
Why it Matters
This case reflects broader issues surrounding intellectual property rights and the balance of interests between established institutions and new enterprises. As cities and their iconic names become increasingly valuable, the implications of this ruling could resonate beyond Cambridge, influencing how local businesses navigate the complexities of branding in relation to well-known entities. The outcome will not only impact Cambridge Rowing Limited but may also set a precedent for future trademark disputes involving names that are deeply intertwined with local heritage and identity.
