Vinnie Jones Defends His Show Amid Comparisons to Clarkson’s Farm

Ben Thompson, Culture Editor
4 Min Read
⏱️ 3 min read

Vinnie Jones, the former footballer turned actor, has expressed his frustration over the ongoing comparisons between his Discovery+ series, *Vinnie Jones In The Country*, and Jeremy Clarkson’s acclaimed farming show, *Clarkson’s Farm*. In a candid interview with *Radio Times*, Jones emphasised the unique essence of his programme, which he insists stands apart from Clarkson’s popular portrayal of agricultural life.

A Different Kind of Show

Jones described the frequent juxtaposition of the two series as “upsetting.” While he acknowledged that Clarkson has “done a fantastic job raising awareness for farmers,” he was keen to clarify that his show is not merely a farming documentary. “Ours is a different little show,” he stated. “It’s a show without an agenda, and it’s not a farm show – it’s an in-the-country show.” This distinction, he believes, is crucial for audiences to understand.

The third season of *Vinnie Jones In The Country* showcases not just the beauty of rural life, but also Jones’s personal journey of sobriety and his deep-rooted passion for nature. “I’ve been sober for 12 years this April, and I wanted to show people what I actually do in my spare time,” he remarked, shedding light on his transition from a wild persona to one focused on the tranquillity of nature.

A Passion for Nature

Jones further elaborated on his profound connection to the natural world, a passion he inherited from his father, whom he described as a lifelong lover of the countryside. “Yesterday, I sat for six hours just to see a kingfisher,” he shared, highlighting his commitment to appreciating wildlife. “I’m not a south London gangster, never have been,” he asserted, aiming to reshape the narrative surrounding his public image.

In a playful nod to his knowledge, he added, “If I were on Mastermind, my specialist subject would be British nature – not many people would beat me.” This confidence reflects his genuine enthusiasm for the environment and suggests that *Vinnie Jones In The Country* offers viewers a different lens through which to engage with rural life.

A Multifaceted Career

Jones is not just a television personality; he boasts a remarkable career in football, having played over 500 professional matches for clubs such as Chelsea, Queens Park Rangers, and Leeds United. He was also part of Wimbledon’s legendary “Crazy Gang” that clinched the FA Cup in 1987. His transition into acting began with his iconic role in Guy Ritchie’s *Lock, Stock and Two Smoking Barrels*, and he is set to reunite with Ritchie in the upcoming action thriller, *Viva la Madness*.

As Clarkson’s *Clarkson’s Farm* continues to dominate the streaming landscape since its debut in 2021, Jones hopes that viewers will appreciate the distinct narratives each show presents. Clarkson, who bought Diddly Squat Farm in 2008, has documented the trials and tribulations of farming life in a way that has resonated with many. Meanwhile, Jones seeks to carve out his unique space in the realm of countryside programming.

Why it Matters

The contrast between Jones’s and Clarkson’s shows underscores a broader conversation about representation in media. As audiences increasingly seek diverse narratives, the distinction between these programmes reflects the multifaceted nature of rural life. Each series presents a different perspective, enriching the landscape of television with stories that resonate on various levels. Jones’s emphasis on his connection to nature serves as a reminder that there are many ways to engage with the countryside, inviting viewers to explore beyond the surface of traditional farming narratives.

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Ben Thompson is a cultural commentator and arts journalist who has written extensively on film, television, music, and the creative industries. With a background in film studies from Bristol University, he spent five years as a culture writer at The Guardian before joining The Update Desk. He hosts a popular podcast exploring the intersection of art and society.
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