Vinted, the prominent Lithuanian second-hand marketplace, has announced a remarkable surge in sales, nearing the £1 billion mark in 2025. With revenues reaching €1.1 billion (£960 million), this represents a 38% increase from the previous year, highlighting the growing popularity of buying and selling pre-owned items, particularly among younger consumers. Despite this impressive revenue growth, the company has reported a decline in profits, attributed to significant investments in expanding its European operations and diversifying its product offerings.
Strong Revenue Growth Amidst Increased Competition
The robust figures released by Vinted underscore a shift in consumer behaviour towards sustainable shopping practices. The platform facilitated transactions amounting to €10.8 billion (£9.4 billion) in gross merchandise value, showcasing its pivotal role in the burgeoning second-hand fashion economy. This trend is particularly pronounced in categories such as women’s and children’s clothing, where shoppers are increasingly seeking affordable and eco-friendly options.
As one of Europe’s largest second-hand marketplaces, Vinted has successfully tapped into the preferences of a market that values sustainability and cost-effectiveness. The rise in second-hand shopping aligns with broader societal trends prioritising environmental responsibility, further solidifying Vinted’s position in the industry.
Strategic Investments and Market Expansion
Despite the impressive revenue figures, Vinted’s net profit fell by 19% to €62 million (£54 million). The decrease in profitability is largely due to the company’s strategic investments aimed at bolstering its presence across Europe. Notable initiatives in 2025 included launching operations in Latvia, Estonia, and Slovenia, as well as enhancing its offerings with new categories such as sports equipment and collectibles.
Additionally, Vinted has introduced an in-house shipping service in Spain and Portugal, further expanding its logistical capabilities. These investments are part of a broader strategy to enhance user experience and operational efficiency, vital for maintaining competitive advantage in a rapidly evolving market.
User-Centric Features Drive Engagement
Vinted’s business model includes charging buyer protection fees, which range from 3% to 8% of the item’s price, plus a fixed fee, ensuring that buyers are safeguarded against issues such as non-delivery or item damage. This approach not only bolsters customer confidence but also generates revenue for the platform. Furthermore, the company offers promotional features, like item “bumps,” allowing sellers to increase visibility for their listings.
Chief Executive Thomas Plantenga emphasised the importance of positioning second-hand shopping as the first choice for consumers. He stated, “To make second-hand first choice, we need to be the most cost-efficient, reliable, and easy to use.” The ongoing investments aim to streamline the app’s functionalities, making it easier for sellers to list items and for buyers to discover great deals.
Why it Matters
Vinted’s significant growth in sales reflects a critical shift in consumer attitudes towards sustainability and the circular economy. As more individuals embrace second-hand shopping, platforms like Vinted are not only reshaping retail landscapes but also contributing to a more environmentally conscious society. The company’s ability to adapt and innovate in response to market demands will be crucial as it navigates the challenges of competition and profitability in the dynamic e-commerce environment.