A recent poll reveals a significant gap in awareness among Welsh voters regarding the upcoming Senedd elections, scheduled for May. Nearly 60% of participants are unclear about the new voting system and the distribution of powers between Cardiff Bay and Westminster, raising concerns about the electorate’s preparedness to make informed decisions.
Poll Findings Highlight Lack of Understanding
Research conducted by Cardiff University in collaboration with YouGov indicates that after 26 years of devolution, many voters remain confused about critical political structures. The survey, which involved 1,544 respondents in February, found that one-third were unaware that health and education responsibilities lie with the Welsh Government. Alarmingly, only 1% could accurately identify the authority for eight significant policy areas.
Furthermore, just 7% of respondents recognised that the May elections will employ a new closed-list voting system. A staggering 58% were uncertain about the voting framework altogether. Professor Stephen Cushion, who led the research, expressed concerns over the implications of this lack of knowledge, stating, “These gaps matter for democratic accountability because people need to make a well-informed decision about who will be running Wales over the next few years.”
Media Influence on Political Awareness
Cushion pointed to the media as a contributing factor to the confusion surrounding Welsh politics. The poll revealed that 46% of respondents primarily consume news from UK-wide outlets, while only 10% turn to Wales-specific news sources. This reliance on broader media platforms may lead to misinterpretations of political events. For instance, some participants mischaracterised a BBC report about an England-only junior doctors’ strike as applicable to the entire UK, highlighting the need for clearer delineations in reporting.

Cushion noted that during the COVID-19 pandemic, media outlets were obliged to provide more precise regional reporting, but this clarity appears to have diminished. “I hope we will get clearer labelling of stories in the future as there is so much UK interest in this election,” he remarked.
Recognition of Political Figures Varies
The survey also examined the recognition of Welsh political figures, revealing a stark disparity. Eluned Morgan, the Labour First Minister of Wales, is identified by 62% of respondents, whereas her potential successor, Rhun ap Iorwerth of Plaid Cymru, is known by only 47%. In contrast, Dan Thomas, the newly appointed leader of Reform in Wales, garnered recognition from a mere 10% of participants, while Nigel Farage, the leader of Reform UK, was almost universally recognised at 94%.
As the elections approach, Thomas is positioned to potentially take on the role of opposition leader in the Senedd, with some polls suggesting that Plaid Cymru and Reform could challenge the dominance of Welsh Labour, which has held sway for over a century.
Implications for Democratic Engagement
The results of this poll underscore a pressing need for enhanced public engagement and education concerning Wales’ political landscape. As the May elections draw nearer, it is crucial that voters gain a clearer understanding of the powers devolved to their government as well as the mechanisms through which they will exercise their electoral rights.

Why it Matters
The lack of awareness among Welsh voters poses a significant threat to the integrity of the democratic process in Wales. As the nation prepares for an election that could reshape its political landscape, it is imperative that citizens are equipped with the knowledge necessary to make informed choices. The future governance of Wales hinges on an electorate that understands not only who represents them but also the powers and responsibilities associated with those roles. Ensuring clarity in political information will be vital for fostering an engaged and informed electorate capable of holding their leaders accountable.