Adam Thomas Triumphs as Chaos Unfolds at I’m A Celebrity… South Africa Finale

Ben Thompson, Culture Editor
5 Min Read
⏱️ 3 min read

In a dramatic conclusion to the latest series of I’m A Celebrity… South Africa, Adam Thomas emerged victorious, claiming the title of “ultimate legend 2026.” However, the live finale was marred by conflict and heated exchanges, notably involving accusations of aggressive behaviour directed towards Thomas by former footballer Jimmy Bullard.

A Turbulent Finale

The atmosphere during Friday’s live finale was electric, but it quickly veered into chaos as tensions flared among the contestants. Thomas, 37, received the public’s vote to win the series, but not without controversy. Bullard openly labelled him “abusive, aggressive and intimidating,” igniting a fierce debate about the portrayal of contestants on the show.

As the discussion escalated, former champion David Haye joined in, suggesting that the editing had skewed the narrative to paint Thomas as a victim. Sinitta and Gemma Collins, who had been defending Thomas, were so taken aback by the unfolding drama that they decided to walk off the set, highlighting the palpable tension in the air.

Feuds and Fallout

The feud between Thomas and Haye has been a focal point throughout the season, with Thomas previously stating that Haye “broke” him and pushed him to his limits during their time in the jungle. The pair’s exchanges have garnered significant attention, with Bullard recounting an explosive argument that he claimed was not fully captured by the cameras.

He referenced Thomas using “c-bombs” during their spat, prompting hosts Anthony McPartlin and Declan Donnelly to weigh in. McPartlin dismissed Bullard’s interpretation of the incident as aggressive, stating, “No it wasn’t, I was there.” Thomas, for his part, accepted responsibility for his actions, expressing nothing but goodwill towards Bullard, though Haye’s interjections hinted at deeper unresolved tensions.

The Final Rankings

As the drama unfolded, Thomas was ultimately crowned the champion by Sam Thompson, who had won the original series in 2023. Thompson praised the experience, calling it a “blast.” Olympic hero Sir Mo Farah secured second place, declaring his time on the show as “amazing” and “entertaining.” Former football manager Harry Redknapp took third, while Craig Charles rounded out the top four, showcasing the diverse talents of this year’s contestants.

The final episode also featured intense challenges as the finalists faced creepy crawlies and other obstacles in their quest for stars to earn a sumptuous banquet. Amidst the trials, Thomas shared moments of nostalgia with his fellow contestants, reflecting on their shared experiences over the past three weeks.

Controversial Comments and Health Concerns

The finale was not without its share of controversy. Haye questioned Thomas’s right to win, given their earlier altercation, while Collins hailed Thomas as her “hero.” Meanwhile, McPartlin made light of Haye’s controversial remarks about women, which had sparked outrage earlier in the series.

In a poignant moment, the hosts extended their support to Beverley Callard, who had to leave the competition due to undisclosed health issues, later revealed to be the onset of her breast cancer diagnosis. This heartfelt moment added a layer of seriousness to an otherwise tumultuous finale.

Why it Matters

The conclusion of I’m A Celebrity… South Africa not only highlights the complexities of reality television but also reflects the broader social dynamics at play. The fierce debates and emotional exchanges reveal the personal struggles that contestants face, often magnified by the public eye. As viewers tune in for entertainment, they are also witnessing the raw, unfiltered realities of human interaction and the impact of competitive pressures. This series serves as a reminder that behind the glamour of reality TV lies a world of intense emotions and personal battles.

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Ben Thompson is a cultural commentator and arts journalist who has written extensively on film, television, music, and the creative industries. With a background in film studies from Bristol University, he spent five years as a culture writer at The Guardian before joining The Update Desk. He hosts a popular podcast exploring the intersection of art and society.
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