Adam Thomas Triumphs in Chaotic I’m A Celebrity Finale

Ben Thompson, Culture Editor
4 Min Read
⏱️ 3 min read

In a whirlwind conclusion to the highly anticipated series of I’m A Celebrity… South Africa, Adam Thomas emerged as the champion, crowned the “ultimate legend 2026.” The live finale, however, was anything but smooth, marred by explosive confrontations and heated exchanges among contestants, notably involving former footballer Jimmy Bullard and boxer David Haye.

Tensions Erupt on Live Television

The finale aired on Friday night, showcasing a dramatic showdown that escalated tensions among the celebrities. As Thomas celebrated his victory, Bullard alleged that Thomas had exhibited abusive behaviour, labelling him “aggressive and intimidating.” This accusation sparked a contentious debate that drew in Haye, who claimed the show’s editing had painted Thomas as a victim, distorting the reality of their interactions.

Bullard didn’t hold back in his criticisms, revealing that Thomas had allegedly used strong language during their arguments, including phrases not shown in the aired episodes. When the hosts, Anthony McPartlin and Declan Donnelly, were asked for their take, McPartlin defended Thomas, stating, “No it wasn’t, I was there,” a remark that only intensified the fervour of the debate.

Contestants Split Over Allegations

As the discussion heated up, Haye interjected, asserting that Thomas’s behaviour warranted scrutiny. “You’ve got a funny way of showing it,” Haye quipped, referring to Thomas’s claims of affection towards Bullard. This confrontation spiralled into a broader dialogue about the nature of their camaraderie, with Haye and Bullard suggesting that Thomas’s conduct had crossed a line.

In the midst of this turmoil, Sinitta and Gemma Collins, who were defending Thomas, decided to leave the set, highlighting the divisive nature of the arguments. Collins, in particular, remarked on Haye’s aggressive demeanour, further complicating the atmosphere as the live show continued.

Celebrating the Finalists

Despite the chaos, the finale celebrated the achievements of all finalists. Thomas was announced as the winner by Sam Thompson, a former contestant from the original series, who described the experience as a “blast.” Sir Mo Farah secured second place, praising the journey as “amazing,” while Harry Redknapp took third, expressing his enjoyment of the entire experience. Craig Charles rounded out the top four, with all finalists reflecting fondly on their time in the jungle.

The final challenge involved the contestants braving insects and reptiles in a series of pre-recorded trials, reminiscent of the traditional jungle banquet hurdles. Thomas shared that the group reminisced about their shared experiences, evoking a sense of camaraderie amidst the competitive spirit.

A Spectacle of Controversy

The finale not only showcased the excitement of reality television but also highlighted the controversies that often accompany it. McPartlin’s light-hearted jab about Haye’s earlier remarks regarding women hinted at the underlying tensions that had permeated the series, particularly concerning Haye’s opinions that had sparked outrage among viewers.

Additionally, the episode addressed the absence of Beverley Callard, who had to leave the camp due to health issues later revealed to be the onset of breast cancer. Ant and Dec offered their support, underscoring the human aspect of the show amid its dramatic flair.

Why it Matters

The tumultuous finale of I’m A Celebrity… South Africa underscores the intricate dynamics of reality television, where personal conflicts can overshadow triumphs. Adam Thomas’s victory, while celebrated, serves as a reminder of the complexities behind the scenes, reflecting broader societal conversations about behaviour, respect, and the impact of editing in shaping narratives. As viewers engage with these stories, the lines between entertainment and real-life implications continue to blur, making for a compelling, if chaotic, viewing experience.

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Ben Thompson is a cultural commentator and arts journalist who has written extensively on film, television, music, and the creative industries. With a background in film studies from Bristol University, he spent five years as a culture writer at The Guardian before joining The Update Desk. He hosts a popular podcast exploring the intersection of art and society.
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