In an era dominated by screens and digital distractions, a new app is making waves by inviting users to step outside and immerse themselves in the avian world. Flock, an innovative birdwatching application, is being visually enriched by the painstaking illustrations of renowned ornithological artist Keith Hansen, who is on a remarkable mission to depict 1,000 bird species found in North America. The app aims to foster a community of nature enthusiasts while promoting conservation efforts through the simple yet profound act of birding.
A Unique Artistic Endeavour
On a sunlit afternoon in Bolinas, California, Keith Hansen meticulously finalised a vibrant illustration of a painted bunting, adding delicate details to its striking cobalt blue feathers. This artwork marked his 420th bird representation, with a remaining 584 yet to be completed. Hansen’s ambitious project involves hand-painting every bird species recorded in the US and Canada, excluding Hawaiian birds, to serve as the visual foundation for Flock.
The app, co-created by Hansen’s friends Adam Donkin and Bob Stevenson, diverges from the typical app model that seeks to capture users’ attention. Instead, it aims to redirect focus from screens to the natural world, fostering a deeper connection with wildlife and promoting conservation.
The Vision Behind Flock
Both Donkin and Stevenson bring a wealth of experience from the tech industry to their venture. Donkin, a former lead product designer at Amazon, and Stevenson, a seasoned art director with a background in video games, share a lifelong passion for birding that unites their efforts. Their unique blend of skills has enabled them to create an app that elegantly combines gaming elements with social networking to engage users in birdwatching.
The idea for Flock emerged from conversations about the need to invigorate the birding community, particularly among younger generations. Stevenson and Donkin were inspired by a desire to bridge the gap between technology and nature, a sentiment echoed by Robert Snow, president of the Fresno Audubon Society, who expressed concerns about engaging future generations in conservation efforts.
Crafting a New Experience
Flock differentiates itself from other applications by intentionally avoiding the addictive features characteristic of many modern apps. “We’re trying to get your attention away from your phone so that you can then turn your attention outward,” Donkin explained. The app boasts a minimalist interface that allows users to search for bird species, record sightings, and interact with fellow birders without the pressure of social media metrics.
In a thoughtful twist, the app replaces the traditional “like” button with a “high-five” feature, fostering a supportive community atmosphere rather than a competitive one. Hansen’s artistic talent adds a layer of beauty to the app, with his illustrations rendered in stunning detail. As users log their sightings, the static images come to life through short animations, enhancing the experience and making birdwatching more engaging.
Growing Popularity and Community Engagement
Launched in early 2025, Flock has seen a steady rise in users, with a current count of around 1,000 despite minimal marketing efforts. Among its users is bestselling author Amy Tan, who praised the app for its beautiful design and ease of tracking her bird sightings. Tan’s enthusiasm reflects a broader trend; as people reconnect with nature, they’re discovering the joy and tranquillity that birdwatching offers.
For many, like this reporter who recently logged a sighting of a western gull, Flock has transformed the way they interact with their environment. The app not only encourages users to observe and appreciate local wildlife but also inspires them to create their birdwatching lists, leading to a more profound awareness of their surroundings.
Why it Matters
Flock represents a pivotal shift in how technology can be used to foster a connection with nature, rather than detracting from it. In a world increasingly dominated by screens, the app champions the idea that stepping outside to appreciate the beauty of birds can invigorate both individual well-being and collective conservation efforts. By marrying art, technology, and a love for the natural world, Flock is not just an app; it’s part of a movement to reinvigorate our relationship with nature, ensuring that future generations continue to cherish and protect the rich tapestry of avian life.
