Launching the CEO Speaker Series
The inaugural CEO Speaker Series, organised by Report on Business magazine, brings together Canada’s top corporate executives for a monthly, in‑depth dialogue with ROB editor Dawn Calleja in Toronto. The programme’s first session features a fire‑side conversation with Éric Martel, President and CEO of Bombardier, as they examine the company’s transformation and the broader implications for Canada’s aerospace sector. The discussion will be streamed live from 8:00 A.M. EST on Friday, allowing audiences worldwide to participate remotely.
Fire‑Side Conversation with Éric Martel
Martel will join Calleja to explore the lessons learned during Bombardier’s reinvention, the renewed ambitions that are reshaping the future of Canadian aerospace, and the steps required for the country to compete in the world’s most valuable technology markets. Their conversation is expected to highlight how strategic pivots and innovation are driving growth, while also addressing the challenges of maintaining a global edge in a rapidly evolving industry.
How to Join the Livestream
The event is being broadcast live for those unable to attend in person, with the stream kicking off at 8:00 A.M. EST. Viewers can access the livestream through the dedicated link provided on the series’ schedule page, ensuring a seamless experience for remote participants.
Implications for Canada’s Aerospace Future
The dialogue is poised to illuminate how Bombardier’s renewed focus could influence Canada’s position in high‑value technology sectors, from advanced manufacturing to next‑generation aircraft design. By sharing concrete strategies and vision, Martel aims to inspire policymakers, industry leaders, and aspiring entrepreneurs to strengthen the nation’s aerospace ecosystem. The series also underscores the importance of collaborative initiatives that can elevate Canada’s competitiveness on the global stage.
Why it Matters
This conversation matters because it offers a rare, candid look at how a historic Canadian aerospace powerhouse is reinventing itself at a time when the industry faces unprecedented technological and geopolitical pressures. Insights from Martel could guide future investment, talent development, and regulatory approaches, ultimately shaping the trajectory of Canada’s aerospace ambitions and its ability to thrive in high‑value global markets.
