Brach’s, the maker of the nation’s favourite Halloween candy corn, has announced the launch of its very first fragrance. Ode to Candy Corn, an eau de parfum that captures the sweet, nostalgic scent of the iconic treat, goes on sale on the first day of autumn, 22 September. The limited‑edition scent will be sold in two drops, with a second release on 1 October, and each 1.7 oz bottle carries a price tag of $22.
The Scent Profile
Brach’s describes the perfume as a celebration of the season. “Ode to Candy Corn captures the coziness of the season in every spray and features notes of creamy vanilla, spun sugar and honey,” the company said in a press release. The fragrance is marketed as a “must‑have for candy corn superfans” and will only be available for a short time, making it a collector’s item for those who love the autumnal confection.
Pairing with the Classic Treat
According to Kelly Peyser, Director of Brach’s and Seasonal Marketing at Ferrara Candy Company, the scent is designed to complement the candy itself. “Candy Corn is the true marker of fall and Team Candy Corn is passionate about their fandom, so this year, Brach’s is giving them a new way to express their love for the iconic treat,” Peyser said. She added, “With Ode to Candy Corn, we’ve transformed the unmistakable flavor of Brach’s Classic Candy Corn into a wearable fragrance that truly captures the sweetness, warmth and nostalgia that makes this time of year so special.” The brand also notes that the perfume is “perfectly paired with a bag of Brach’s Classic Candy Corn.”
Availability and Pricing
Consumers can purchase Ode to Candy Corn exclusively through CandyCornSeason.com while supplies last. The fragrance will arrive in two waves: the first on 22 September and the second on 1 October. Each 1.7 oz bottle retails for $22, positioning it as a premium yet accessible seasonal indulgence.
Additional Halloween Offerings
Alongside the perfume, Brach’s is rolling out a new Mellowcreme Spooky Graveyard candy line. The pieces feature ghosts, bats, tombstones and skulls and come in four festive flavours: Caramel Corn, Cotton Candy, Marshmallow and Green Apple. This expansion gives fans even more ways to celebrate the spooky season beyond the traditional candy corn.
Why it Matters
The launch of Ode to Candy Corn signals a growing trend where heritage snack brands leverage sensory nostalgia to create lifestyle products that extend beyond the pantry. By translating a beloved flavour into a wearable scent, Brach’s not only deepens engagement with its core fanbase but also taps into the lucrative fragrance market, potentially setting a precedent for other confectionery companies to explore cross‑category collaborations. This move highlights how limited‑edition, experience‑driven releases can drive both brand loyalty and incremental revenue in an increasingly competitive retail landscape.