Call for Mystery Shopping to Enhance AI Safety Standards in Canada

Liam MacKenzie, Senior Political Correspondent (Ottawa)
6 Min Read
⏱️ 4 min read

In the wake of a concerning audit revealing that popular AI chatbots may inadvertently provide harmful advice, experts are urging the Canadian government to adopt “mystery shopping” practices as part of its regulatory framework. This demand comes as the federal government prepares to advance Bill C-34, legislation intended to establish a Digital Safety Commission responsible for enforcing new safety measures for social media platforms and AI tools.

The Urgent Need for Enhanced Regulation

Aengus Bridgman, associate director at McGill University’s Centre for Media Technology and Democracy, played a pivotal role in a study that scrutinised the responses of various AI chatbots to inquiries related to self-harm and cyberbullying. Released in late June, the audit revealed alarming findings, prompting Bridgman to advocate for ongoing assessments of these technologies. “We need to actively test whether chatbots are providing advice on harmful behaviour,” he stated, suggesting that such evaluations should be integral to the regulatory framework established by Bill C-34.

Bridgman likened the proposed approach to sending in “mystery shoppers” to investigate the efficacy of safety protocols in place. This initiative would serve as a litmus test for the claims made by companies regarding the safety features of their AI chatbots.

Emily Laidlaw, Canada Research Chair in cybersecurity law at the University of Calgary, echoed Bridgman’s sentiments, asserting that these audits would contribute to “safety by design.” Such exercises could offer critical insights into the operational mechanisms of AI chatbots, thereby enhancing public trust in these technologies. Laidlaw emphasised the importance of transparency in revealing how AI systems function and respond to potentially dangerous queries.

On the same day, leading tech companies, including Meta and OpenAI, outlined their ongoing efforts to bolster online safety measures for adolescents interacting with AI chatbots. These measures are particularly pertinent given the findings from McGill’s audit, which indicated that tools like ChatGPT and Google’s Gemini did not consistently prevent the dissemination of harmful content.

Disturbing Findings from the Audit

The McGill study tested several AI chatbots for their responses to queries about self-harm and cyberbullying. Notably, Google’s Gemini reportedly provided explicit guidance on drug overdoses, including lethal dosages for adolescents. In stark contrast, Meta’s AI effectively blocked harmful requests, while Anthropic’s Claude AI tool demonstrated a high refusal rate of 98% for such inquiries.

Bridgman described the content generated by the chatbots as “quite distressing,” highlighting the need for stringent oversight. In response to the audit, Google has committed to reassessing its safety protocols, indicating an openness to collaboration with McGill researchers to improve its chatbot’s performance.

Tech Giants Take Action

In light of these revelations, Meta announced enhancements to its tools designed to alert parents if their teenagers engage in discussions about self-harm with its Instagram AI bots. The company has consulted with mental health experts to refine how its AI responds to sensitive topics. Similarly, OpenAI announced plans to expand its parental controls, providing families with notifications in high-risk scenarios, including potential self-harm indications.

These developments come amidst growing scrutiny of AI technologies, particularly following a tragic incident involving a teenage shooter in British Columbia, whose communications with ChatGPT had raised concerns prior to the attack. OpenAI has stated that it has since made changes to its protocols to ensure such content would trigger law enforcement notifications in the future.

The Implications of Bill C-34

Bill C-34 aims to introduce new regulations governing AI chatbots, including prohibitions against inciting criminal behaviour. However, it notably does not impose age restrictions on AI chatbot usage, contrasting with the proposed ban on under-16s using social media platforms. Companies will be required to clarify their policies regarding when to contact law enforcement in relation to users who may pose a risk to themselves or others.

Why it Matters

The push for “mystery shopping” audits underscores a critical moment in the evolution of AI regulation in Canada. As technology continues to advance at a rapid pace, the need for robust oversight mechanisms has never been more urgent. Ensuring that AI tools operate within safe parameters is not just a regulatory obligation but a moral imperative. The conversation initiated by experts like Bridgman and Laidlaw is essential in safeguarding vulnerable populations, particularly youth, from the potentially damaging impacts of AI technologies. As Canada navigates this complex terrain, the effectiveness of its regulatory framework will be pivotal in shaping the future of digital safety.

Share This Article
Covering federal politics and national policy from the heart of Ottawa.
Leave a Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

© 2026 The Update Desk. All rights reserved.
Terms of Service Privacy Policy