In a surprising twist of political dynamics, the upcoming byelection in Makerfield, Greater Manchester, is being shaped not just by local candidates but also by global tech mogul Elon Musk. His endorsement of the newly formed far-right party, Restore Britain, led by former Reform MP Rupert Lowe, signals potential fragmentation within the right-wing electorate that could inadvertently bolster Labour’s Andy Burnham. As the battle intensifies, the implications for the political landscape are becoming increasingly complex.
A Divisive Byelection on the Horizon
Scheduled for 18 June, the byelection in Makerfield pits Labour’s Andy Burnham against Robert Kenyon, a candidate from Reform UK. Recent polling reveals a tight race, with Burnham slightly ahead at 43% and Kenyon trailing at 40%. However, Lowe’s Restore Britain appears to be siphoning off critical votes from Reform. This newly established party is fielding Rebecca Shepherd, a local businesswoman, who has garnered attention and support, complicating the electoral calculus for all involved.
The political drama surrounding Lowe is rooted in his contentious split from Nigel Farage and Reform UK, after allegations of bullying and verbal abuse led to his suspension. While Lowe denies these allegations, he has redirected his political ambitions into forming Restore Britain, a party that seems to resonate with a certain faction of the electorate.
The Role of Social Media and Influencers
The byelection has gained additional traction due to Musk’s recent retweet of a post by Lowe promoting Restore Britain. Farage has expressed his concerns over Musk’s involvement, suggesting that the billionaire seeks to further split the right-wing vote. “Elon Musk has decided he will try to split the right of British politics as best he can,” he told the Telegraph, questioning Musk’s motivations and the viability of Lowe’s party, which he dismissively referred to as “one man with a social media account.”

Despite the scepticism from established political figures, Restore Britain is making inroads. A Survation poll indicated that the party has managed to capture approximately 7% of the vote, positioning it as a significant player in the race. Labour sources have noted an uptick in support for Restore, suggesting a growing unease within the Reform ranks.
Controversial Policies and Campaign Strategies
Restore Britain is not without controversy. Its manifesto promotes what it terms “remigration,” proposing a radical approach to immigration that includes the deportation of foreign-born legal residents under specific conditions. Lowe’s recent comments on immigration have drawn ire, with one statement suggesting that immigrants should be “deported to a midge-infested island offshore.” This offensive rhetoric has raised eyebrows, even among supporters, as some have expressed discomfort with Lowe’s incendiary language.
Moreover, Lowe has enlisted the help of Scott Benton, a former Conservative MP who lost his party whip after a scandal involving lobbying rules. Critics within Reform UK have pointed out the hypocrisy of Lowe’s strategy, accusing him of attacking Reform for collaborating with former Tories while doing the same himself.
The Bigger Picture: Fragmentation of the Right
Political analysts are closely monitoring this byelection as a potential indicator of broader trends within British politics. Luke Tryl, a pollster with More in Common, notes that support for Lowe and Restore Britain is rising among right-leaning individuals, suggesting that their appeal may extend beyond mere online engagement. “Makerfield might show that,” he remarked, referencing the potential for even a small percentage of votes to shift the balance in a fragmented political landscape.

Raheem Kassam, a former adviser to Farage, has dismissed Restore as a “spite party” and questions the credibility of Musk’s endorsement, labelling Lowe as a mere pawn in a larger game. The ongoing internal strife within right-wing factions adds another layer of complexity to the political fray.
Why it Matters
The unfolding drama in Makerfield encapsulates the deeper fractures within British politics, particularly on the right. As Elon Musk’s social media influence intersects with local electoral politics, the implications for Labour and the potential reshaping of the political landscape are profound. Should Restore Britain manage to secure even a modest share of the vote, it could disrupt established parties, paving the way for unexpected political shifts in future elections. The situation serves as a reminder of how external influences can dramatically alter local political dynamics, challenging the status quo and redefining party strategies in the process.