In a world increasingly dominated by screens, a new app is urging users to reconnect with nature through the art of birdwatching. The Flock app, spearheaded by artist Keith Hansen and tech innovators Adam Donkin and Bob Stevenson, encourages users to step outside and immerse themselves in the avian world, all while utilising Hansen’s exquisite hand-painted illustrations of nearly 1,000 bird species across North America.
A Vision Comes to Life
On a radiant afternoon in Bolinas, California, renowned ornithological artist Keith Hansen meticulously finalised a striking watercolour of a painted bunting. With a deft hand, he added delicate details to the bird’s vibrant plumage, marking a significant milestone—this was his 420th illustration. Just 584 more to go until he completes his ambitious project: a comprehensive collection of every bird species recorded in the United States and Canada, excluding Hawaiian birds.
Hansen’s artwork is not just for display; it forms the foundation of the Flock app, designed to facilitate a unique blend of technology and nature. Unlike conventional apps that compete for users’ attention, Flock seeks to redirect focus from screens to the great outdoors, fostering a community of passionate bird enthusiasts.
The Minds Behind Flock
The Flock app was conceived by Hansen’s friends and fellow birders, Adam Donkin and Bob Stevenson. Both possess extensive experience in the tech industry; Donkin as a lead product designer at Amazon, and Stevenson as a seasoned art director with a history in the gaming world. Their shared enthusiasm for birdwatching united them in this innovative venture.
Donkin, who began birdwatching at just four years old under the mentorship of esteemed ornithologist Rich Stallcup, recalls how his early experiences sparked a lifelong passion. “He was like a nature wizard,” Donkin reminisced, as he highlighted the profound impact birding has had on his life. After moving to Marin County in 2012, he met Hansen, igniting a friendship that would lead to the creation of Flock.
Stevenson, who became enthralled with birdwatching after a chance visit to Donkin’s home, recognised the parallels between birding and gaming. “It was such a revelation,” he admitted, realising what he had forsaken by succumbing to the digital world. This epiphany became the catalyst for their collaboration—an app that could engage users while encouraging outdoor exploration.
Breaking the Mould of App Design
Initially considering partnerships with established organisations like Audubon or the Cornell Lab of Ornithology, Donkin and Stevenson opted instead to develop Flock independently. Their goal was clear: to design an app that breaks away from the addictive nature of many modern applications.
“We’re trying to get your attention away from your phone,” Donkin explained. “We want you to turn your attention outward.” With a minimalist interface, Flock allows users to search for birds, track sightings, and connect with fellow birders without the usual distractions of social media.
In a refreshing departure from conventional app features, Flock eliminates the “like” button in favour of a “high-five” function. This change fosters a supportive atmosphere, especially for younger users, encouraging a sense of community rather than competition.
As Hansen produces illustrations, Donkin and Stevenson integrate them into the app, prioritising the most commonly seen species to enhance user experience. The result is a beautifully designed platform that not only showcases Hansen’s artistry but also animates the birds, bringing them to life in a way that enhances the birdwatching experience.
Growing Community and Impact
Since its launch in early 2025, Flock has seen significant growth, expanding from 100 to approximately 1,000 users without any formal marketing. Among its enthusiastic users is bestselling author Amy Tan, who praised the app for its beauty and ease of use. “It’s hands down the most beautiful bird app,” she wrote, highlighting the joy of watching illustrations animate as she logs her sightings.
This burgeoning community is not just about tracking birds; it embodies a larger movement towards conservation and an appreciation for nature. As Donkin noted, birdwatching often sparks curiosity about the environment and inspires individuals to take action to protect it.
Why it Matters
The Flock app represents a bold shift in how technology can enhance our relationship with the natural world. By promoting outdoor exploration and fostering a sense of community among birdwatchers, it not only encourages users to disconnect from their screens but also cultivates a deeper awareness of conservation efforts. In an era where digital distractions abound, Flock’s mission serves as a vital reminder of the beauty that lies just outside our doors, urging us to reconnect with the environment and each other.
