Wisconsin’s political landscape is set for a significant shift as voters prepare to nominate a candidate who embodies progressive ideals in the upcoming Democratic primary. Francesca Hong, a Democratic socialist and state lawmaker, has emerged as the frontrunner in a competitive four-way race to succeed Governor Tony Evers, who has opted not to seek re-election. This election signifies a broader challenge to the political establishment, reflecting a growing desire among voters for transformative change.
The Race to the Top
On Tuesday, Wisconsin Democrats will decide whether to endorse Francesca Hong, whose campaign has gained momentum amid a backdrop of anti-establishment fervour. Hong, who has served in the state assembly since 2020, is advocating for policies such as universal childcare, free school meals, and a halt on new data centre constructions. Her progressive platform resonates with many voters seeking candidates who prioritise substantial, life-improving reforms.
In a race that highlights the complexities of electability in swing states, Hong’s leading position comes in spite of formidable challengers. Milwaukee County Executive David Crowley has re-entered the contest after initially stepping back, bolstered by the endorsement of the outgoing Governor Evers. Crowley’s campaign has focused on his viability in a general election, suggesting that he possesses the credentials necessary to win over a more centrist electorate.
Establishment vs. Progressive Dynamics
The dynamics of the race have been further complicated by the recent successes of progressive candidates in other states. Notably, Abdul El-Sayed’s victory in the Democratic primary for US Senate in Michigan has ignited discussions about the viability of progressive candidates in traditionally moderate regions. In neighbouring Minnesota, a similar contest between a moderate and a progressive is underway, indicating a potential shift in voter sentiment across the Midwest.
While some observers speculate that Crowley’s entry into the race is an establishment effort to undermine Hong, he has publicly distanced himself from that narrative. Hong, on the other hand, is facing scrutiny over her past comments and policy positions, including controversial tweets and her previous support for defunding the police, which have drawn criticism from both the press and Republican opponents, including former President Donald Trump.
The Landscape of the Primary
Recent polling conducted by Marquette University Law School suggests that while Hong is currently leading the Democratic primary, a significant portion of voters remains undecided. The race has undergone several changes in the lead-up to the primary, with candidates like Sara Rodriguez exiting due to campaign finance issues, and Mandela Barnes, the Democratic nominee for US Senate in 2022, withdrawing at the end of July.
Alongside Hong and Crowley, the primary features state senator Kelda Roys and former department head Joel Brennan. Each candidate represents a different facet of the Democratic Party, making this primary a critical moment for the party’s future direction in Wisconsin.
Challenges Ahead
Whoever emerges victorious from the Democratic primary will face Republican Congressman Tom Tiffany in the general election. Tiffany, a staunch supporter of Donald Trump, has a controversial past, including his vote against certifying the results of the 2020 presidential election. The stakes are high for Democrats, who view the governorship as vital to maintaining influence in Wisconsin, especially with ambitions to secure both chambers of the state legislature.
In a related electoral battle, voters in the third congressional district will also choose a Democratic candidate to challenge Republican Derrick Van Orden. The race features Rebecca Cooke, a centrist Democrat backed by national party resources, and Emily Berge, a progressive candidate gaining momentum. This contest further illustrates the tension between establishment and grassroots candidates within the party.
Why it Matters
The outcome of the Wisconsin gubernatorial primary could set a precedent for future elections across the United States, particularly in swing states where the balance of power is delicate. A victory for Hong would not only signify a triumph for progressive values but could also energise a base that feels increasingly disenchanted with traditional political structures. As Democratic voters navigate their options, the implications extend beyond Wisconsin, influencing national conversations about the party’s identity and strategic direction in the lead-up to the 2026 elections.