As the Montreal Canadiens continue their playoff journey in the NHL, the excitement around the team is palpable, reaching unprecedented levels in a city that has long been known for its fervent support of ice hockey. This spring, the Canadiens’ playoff run has ignited a firestorm of enthusiasm throughout Montreal, a sentiment deeply felt by both fans and local businesses alike.
A Barber’s Perspective on Hockey’s Revival
Domenico Perrazino, affectionately known as “Ménick,” has been a staple in Montreal’s sporting culture for decades. At 85 years old, he recalls the glory days of the Canadiens, from Maurice Richard’s five consecutive Stanley Cups in the late 1950s to the dynasty led by Guy Lafleur in the 1970s. Ménick, who once styled Lafleur’s distinctive locks, reflects on the current playoff atmosphere with a sense of nostalgia and excitement.
“I’ve witnessed almost every Stanley Cup win,” Ménick stated from his barbershop, located on Masson Street in the Plateau district. “But what’s happening now feels different. The energy is tangible, and the city is alive with hope.”
He acknowledges that while the Canadiens have a storied history of success, the drought since their last Cup victory in 1993 has left fans longing for a return to glory. “It’s been 30 years since we’ve won anything. We’re hungrier for it now than ever,” he added, highlighting the youthful talent currently on the roster.
The City Transforms into a Hockey Hub
The Canadiens’ playoff matches have transformed Montreal into a vibrant hub of celebration. Even during away games, such as the recently concluded Game 7 against the Tampa Bay Lightning, crowds of enthusiastic fans gathered at the 21,000-seat Bell Centre, creating a festive atmosphere that spilled into the streets.

Local bars and restaurants have embraced the playoff spirit with open arms. Long queues now snake around the sidewalks as patrons jostle for a spot to catch the games. The fervour extends to ticket sales, with prices for playoff games reaching staggering heights—Game 3 tickets recently approached $500. The team reported an almost flawless renewal rate for season tickets, further exemplifying the community’s commitment to the Canadiens.
The Rialto Theatre, a cherished National Historic Site in the city, has opened its doors for free watch parties, while Hydro-Québec even illuminated its headquarters in homage to the Canadiens during their first-round series. As the team faced the Buffalo Sabres in the second round, local eateries creatively adjusted their menus, with “Buffalo” wings renamed to reflect the Canadiens’ colours and spirit.
Local Businesses Ride the Wave of Excitement
Montreal’s businesses are reaping the benefits of the Canadiens’ playoff push. Popular establishments like St-Viateur Bagel have introduced Canadiens-themed bagels, while Bernie Beigne, a renowned doughnut shop, reports a surge in demand for their red, white, and blue doughnuts. “On game days, we’re selling between 300 to 500 Habs doughnuts alone,” noted employee Gabriel Ioannoni, demonstrating the local fervour.
Bars have also joined the fray, with one dive bar temporarily rebranding itself as “Dobes’s” to pay tribute to Canadiens goalie Jakub Dobes. Co-owner Victor-Alex Petrenko remarked on the palpable excitement: “All the restaurants and bars are filled with people. The vibes are high. It’s just good for the city.”
A Bright Future for the Canadiens
Ménick, who has been cutting hair for athletes since he opened his barbershop at the tender age of 18, acknowledges the changing landscape of the sport. While he no longer serves current Canadiens players, his passion for the team remains unwavering. “This year’s squad, with stars like Nick Suzuki, Cole Caufield, and Juraj Slafkovsky, has me believing we have a team that can compete for the next decade,” he said, gesturing towards a photograph of Canadiens coach Martin St. Louis on his wall.

As Montreal rallies behind its team, Ménick sums up the sentiment perfectly: “This playoff run is special. It’s a new generation of talent, and the support from the fans is unmatched.”
Why it Matters
The Canadiens’ playoff run is not merely a sporting event; it is a cultural phenomenon that encapsulates the heart and soul of Montreal. As the city unites in support of its team, the collective enthusiasm fosters a sense of community and pride, reminding us of the power of sport to bring people together. In a time marked by challenges, the Canadiens’ resurgence offers hope and excitement, demonstrating that the spirit of hockey is alive and well in the hearts of Montrealers.