In a disconcerting turn of events, Instagram’s AI support chatbot was recently exploited by hackers, allowing them to gain unauthorised access to other users’ accounts. The incident, which has raised serious concerns about data security, saw the chatbot inadvertently assisting in account hijacking by changing emails and passwords under false pretences. Instagram has since affirmed that the issue has been addressed, but the ramifications of this breach linger, especially for high-profile users.
The Exploit Uncovered
Screenshots and videos circulating on social media have revealed the mechanics behind this alarming exploit. Hackers reportedly managed to manipulate Instagram’s AI chatbot by masquerading their location, thus gaining the ability to request email changes for various accounts. This breach allowed them to send password reset requests to their own email addresses, effectively locking out the legitimate users.
Meta spokesperson Andy Stone reassured users via a statement on X, declaring, “This issue has been resolved and we are securing impacted accounts.” He also refuted claims that the vulnerability was used to compromise the accounts of prominent figures, labelling such assertions as “totally false.” However, the timing of the exploit coincided with several high-profile account takeovers, including that of Barack Obama’s former presidential account, which was reportedly hijacked to propagate pro-Iran content before it was ultimately recovered.
High-profile Accounts Targeted
While the total number of accounts affected remains unclear, security researcher and former Meta employee Jane Manchun Wong has claimed that her own Instagram account was compromised. In a post on X, Wong expressed her alarm, stating that her password was changed without her knowledge and she witnessed multiple attempts to reset it. “Quite concerning,” she remarked, highlighting the growing unease around the intersection of AI and online security.

Videos posted by cybersecurity experts, such as Dark Web Informer, showcased the step-by-step process of how these hacks could occur. The footage revealed individuals using a Virtual Private Network (VPN) to simulate being in the original account holder’s location while engaging with the AI support assistant to facilitate the account takeover. Once the hacker received the verification code, they could swiftly change the password, leaving the genuine user locked out.
The Role of AI in Security
This incident underscores the increasing reliance on AI-driven customer support within the tech industry. As companies like Meta shift towards automated solutions, the potential for security risks becomes more pronounced. Marijus Briedis, CTO at NordVPN, pointed out that while AI tools can enhance efficiency, they can also pose significant risks when they wield too much authority without proper verification. “Account recovery should never rely on convenience alone,” Briedis noted, emphasising that safeguards should ensure the rightful owner is always granted access.
Despite repeated inquiries from the BBC regarding the availability of human support for users whose accounts have been compromised, Meta has faced criticism for its inadequate response mechanisms. An independent EU body recently revealed that Meta rarely addresses disputes regarding wrongful account bans, further exacerbating concerns about user support during such breaches.
The Bigger Picture
The growing trend of companies cutting back on human customer service in favour of AI assistance raises important questions about accountability and user safety. As the tech landscape evolves, it becomes paramount for platforms to strike a balance between innovation and security. Users must feel protected and valued, rather than sidelined by automation.

Why it Matters
The breach of Instagram’s AI chatbot is not just an isolated incident; it serves as a stark reminder of the vulnerabilities inherent in our increasingly digital lives. As social media platforms continue to weave AI deeper into their operational fabric, the potential for misuse rises. This situation amplifies the call for robust security protocols and human oversight, ensuring that user safety remains a priority amidst technological advancement. The incident challenges both tech companies and users to rethink their approaches to online security, highlighting the urgent need for vigilance in an ever-evolving digital landscape.