As the Democratic primary race heats up for New York’s 12th congressional district, a unique blend of candidates—each vying to replace the long-serving Jerry Nadler—has emerged. Among them is Jack Schlossberg, the grandson of President John F. Kennedy, who aims to bring a fresh perspective to a seat that has historically leaned Democratic. With early voting already underway, the competition has intensified, reflecting broader national concerns within the Democratic Party.
A High-Stakes Political Showdown
The race for New York’s 12th district has attracted significant attention, not merely due to its Democratic stronghold but also because of the diverse backgrounds and political strategies of its candidates. The district, spanning parts of Manhattan, is home to affluent neighbourhoods, including the Upper West Side and Billionaires’ Row, making the stakes exceptionally high for those looking to claim this coveted seat.
The primary field has narrowed to four candidates: Schlossberg, Micah Lasher, Alex Bores, and George Conway. Each contender presents a distinct vision for the future, but their approaches vary widely, driving a lively debate among voters about the direction of the Democratic Party.
Schlossberg: The Charismatic Challenger
At just 33, Schlossberg’s candidacy is characterised by a mix of youthful energy and a storied family legacy. Despite his relatively thin résumé—an MBA from Harvard and a brief stint as a political correspondent for Vogue—he has managed to capture the public’s imagination with his charm and celebrity status. Schlossberg’s campaign has focused on the need for a generational shift within the party, appealing to younger voters who crave a more dynamic representation.
His recent appearances, including a rally at a local deli, showcased his personal connection to the community, although critics question his experience and preparedness for a congressional role. When confronted about his qualifications, Schlossberg candidly acknowledged the skepticism surrounding his campaign, suggesting that the party has become “too cool” and needs to embrace a more serious approach to governance.
Lasher: The Experienced Contender
In stark contrast to Schlossberg is Micah Lasher, a seasoned political operative with extensive experience in New York’s political landscape. His résumé includes key roles in various governmental offices, including serving as chief of staff to the New York attorney general. Lasher’s approach is grounded in policy and pragmatism, with a campaign slogan that promises readiness for the challenges ahead.
Endorsed by Nadler himself, Lasher has positioned himself as a protector against Trumpism, highlighting the urgent need for experienced leadership in an increasingly tumultuous political environment. However, despite his qualifications, Lasher has struggled to galvanise a broader base of support, often overshadowed by the more flamboyant personalities of his opponents.
The AI Factor: Bores’ Singular Focus
Alex Bores has emerged as a prominent player in this contest, largely due to his concentrated campaign on regulating the artificial intelligence industry. His advocacy has attracted substantial financial backing from tech interests, turning his candidacy into a battleground for competing AI companies. As outside spending in support of Bores climbs, his campaign has become a focal point for discussions about the future of technology and its regulation.
Bores’ appeal lies in his ability to resonate with voters concerned about the implications of AI, positioning himself as a candidate willing to take on powerful tech firms. However, this singular focus has left observers questioning whether it can translate into broader electoral support in a district with diverse issues and priorities.
Conway: The Controversial Figure
Rounding out the quartet is George Conway, a former Republican who has garnered attention for his vocal criticism of Donald Trump. Since returning to New York City in 2025, Conway has embraced a combative image, portraying himself as a tough opponent to Trumpism. His fundraising prowess has positioned him as a serious contender, but his gimmicky campaign style—complete with edgy advertisements—has raised eyebrows.
Conway’s strategy seems to tap into a growing desire among some voters for a candidate who will confront Trump directly. However, whether this approach will resonate with Democratic primary voters who may prioritise different qualities remains to be seen.
Why it Matters
The outcome of the New York 12 primary has implications that extend beyond the local political landscape, serving as a barometer for the Democratic Party’s future direction. As candidates grapple with themes of generational change, experience, and the impact of technology, voters will signal their preferences in the face of a rapidly evolving political environment. With the primary approaching on 23 June, the choices made by constituents in this affluent district may well reflect the broader sentiments of the party as it prepares for the next chapter in American politics.
