Leading figures in the UK culinary scene are calling on the government to reduce VAT for pubs and restaurants to 10% as they express deep concerns over the struggles faced by the hospitality sector. Renowned chefs Tom Kerridge, Yotam Ottolenghi, Ravneet Gill, and Simon Rogan shared their frustrations during a recent appearance on BBC Newsnight, stating that the current economic climate has made it increasingly difficult to run a successful business in this industry.
A Call for Change
The chefs collectively argued that the existing VAT rate of 20% is unsustainable, especially when compared to lower rates across Europe, such as 7% in Germany and 10% in France and Italy. “We’re not making any money whatsoever; we’re just keeping our heads above water,” remarked Simon Rogan, highlighting the financial strain many hospitality businesses are under. Kerridge echoed this sentiment, stating that the government’s tax policies are fundamentally flawed and detrimental to the industry’s survival.
Their plea comes on the heels of a challenging period for hospitality, marked by the pandemic’s disruption, rising energy costs due to geopolitical tensions, and a subsequent decline in consumer spending amid the ongoing cost of living crisis. According to UK Hospitality, three establishments are closing their doors each day, signalling the urgency for intervention.
The Impact of VAT on Business Operations
VAT, or value-added tax, is a significant burden for hospitality businesses, influencing pricing and operational viability. In the UK, the standard VAT rate is one of the highest in Europe, which has prompted UK Hospitality to campaign for a reduction. For many businesses, the tax takes a sizeable portion of their income, leaving little room for reinvestment or growth.

Yotam Ottolenghi, who operates multiple restaurants and cafes, described the financial pressures as “crippling.” He pointed out that every pound earned is heavily taxed, limiting the ability to hire staff and invest in the community. The chefs argue that reducing VAT would not only alleviate pressure but also enable businesses to reinvest in their operations and communities.
A Tough Climate for Young Workers
The hospitality sector is a vital source of employment for young people, with 28% of 18 to 20-year-olds working in this industry, according to the Institute of Fiscal Studies. However, recent reports indicate a worrying trend, with job opportunities for young individuals dwindling. Former Labour minister Alan Milburn has warned that the UK is at risk of creating a “lost generation.”
In response, the government has announced plans to create 300,000 work experience and training placements in various sectors, including hospitality. Yet, many argue that the current high tax environment is stifling employment opportunities. Allen Simpson, chief executive of UK Hospitality, emphasised the need for the government to incentivise hiring young workers, suggesting that reducing employment costs would be beneficial.
The Broader Implications
Despite recent government measures, including a VAT reduction on children’s meals during the summer holidays, many industry leaders view these efforts as insufficient. Ravneet Gill described the policy as a “poor attempt” that could lead to loopholes and exploitation rather than providing meaningful support.

The chefs’ concerns extend beyond their businesses; they highlight the risk of diminished community engagement if local establishments continue to close. Ottolenghi warned that a decline in restaurants and cafes could lead society toward isolation, where individuals spend more time indoors and less time in communal spaces.
Why it Matters
The hospitality industry is at a critical juncture, with rising costs and tax burdens threatening its very existence. A reduction in VAT could provide much-needed relief for restaurants and pubs, allowing them to invest in their staff and communities. As consumers grapple with their own financial challenges, supporting this sector is not only vital for the economy but also essential for maintaining the vibrant social fabric that local eateries foster. The voices of these chefs underscore the urgency for the government to take action before it’s too late.