Montreal is poised for a tourism revival, with expectations of welcoming 12.5 million visitors by 2026, a significant increase from the pre-pandemic record of over 11 million in 2019. Recent statistics show a promising rise in hotel bookings, which surged by 14 per cent in July compared to the same month last year, boasting an impressive occupancy rate of 86 per cent.
Surge in Visitor Numbers
According to Tourisme Montréal, the city is witnessing a diverse influx of tourists from across the globe. Between May and July, the number of American visitors rose by seven per cent compared to the same period last year, while international arrivals from other countries and Canadian provinces also increased by five per cent. Tourisme Montréal’s president, Yves Lalumière, expressed his satisfaction, noting, “We’re very happy with the Americans and Europeans, with an increase of five to ten per cent depending on the markets. Interest in our city is extremely high, as reflected in Google searches.”
Visitors are eager to explore Montreal’s vibrant offerings, with many planning to visit various attractions. Lorrie Smith, a tourist from Toronto, shared her excitement: “We just wanted to come and hang out and do all the stuff. We’re going on a bus tour, and we’re going to check out the science centre.”
Business Tourism on the Rise
Business tourism is also thriving in Montreal, with 35,000 visitors recorded in July, a substantial increase from just 19,300 during the same month last year. This surge is a welcome boon for the local hospitality sector, offering a much-needed boost to businesses reliant on tourist spending.
Arjun Srivastava, owner of Bastix Souvenirs in Old Montreal, remarked on the positive impact: “We’re selling a lot, and it’s finally good to be busy.” The overall economic benefits are clear, as increased footfall translates to greater revenue for various sectors, including hospitality and retail.
Positive Visitor Experiences
International guests have highlighted the warmth and hospitality of Montreal’s residents, enhancing the city’s appeal. Francine Swierczynski from France, visiting a longtime friend, remarked, “You are really warm,” reflecting the welcoming atmosphere that many tourists have come to appreciate. This personal touch may play a significant role in encouraging repeat visits and positive word-of-mouth recommendations.
Looking Ahead
Tourisme Montréal is optimistic that 2026 will not only meet but exceed these expectations, paving the way for sustained growth in tourism. As the city continues to enhance its attractions and visitor services, industry stakeholders are hopeful that this upward trend will solidify Montreal’s status as a premier travel destination.
Why it Matters
The anticipated influx of visitors not only signifies a recovery for Montreal’s tourism sector post-pandemic but also serves as a critical lifeline for the local economy. With increased visitor numbers, businesses across the city can expect a revitalised economic landscape, supporting jobs and fostering community growth. Montreal’s ability to attract international tourists will be pivotal in ensuring the city remains competitive on the global stage, showcasing its rich culture, attractions, and hospitality.