In an era marked by uncertainty in the gaming world, two passionate journalists have teamed up to launch Mothership, a new feminist gaming website aimed at creating a dedicated space for diverse voices and perspectives. Co-founders Maddy Myers and Zoe Hannah are on a mission to fill a significant gap in gaming journalism, one that resonates with those who feel overlooked by traditional media narratives. With the industry facing challenges such as layoffs and a growing backlash against diversity, Mothership emerges as a beacon of hope for a more inclusive gaming community.
The Need for Change
As the gaming landscape grapples with the repercussions of mass layoffs and waning enthusiasm for progressive values, it has become painfully clear that many voices remain unheard. Maddy Myers, a seasoned games journalist since 2007, has long felt a void in coverage that speaks directly to individuals like herself—a queer woman and a feminist. Speaking to the urgent need for a platform dedicated to gender and identity in gaming, Myers stated, “Everything I just listed speaks to an urgent need for something different.”
Mothership aims to address this need head-on by focusing on both the triumphs and challenges facing the industry. The site will delve into investigative reporting, critical essays, and insightful reviews, all while fostering a community for those who have longed for a space like Teen Vogue, but for gaming.
A Vision Realised
The journey to launch Mothership has been anything but straightforward. After witnessing the painful downsizing of her former employer, Polygon, Myers found herself confronted with the harsh realities of modern journalism. Alongside her colleague Zoe Hannah, who also departed from Polygon, the two shared a vision of a feminist gaming publication that prioritises worker ownership and independence.
“We should do it!” Myers recalls, reflecting on the moment that sparked the idea for Mothership. This collaboration has been fuelled by conversations with former colleagues from various publications, drawing inspiration from successful independent outlets like Defector and Aftermath. With over 1,200 paid subscribers already on board, the enthusiasm for Mothership is palpable. “I knew the readers were there,” Myers affirms, underscoring the demand for a publication that caters to a diverse audience.
Celebrating Diversity in Gaming
Mothership is set to celebrate the strides made in gaming over the past two decades, highlighting the increasing representation of female, non-binary, and queer characters. The GDC State of the Game Industry survey for 2025 revealed a promising decline in the percentage of male game developers, dropping from 75% in 2020 to 66%. This shift indicates a growing commitment to inclusivity in the development process, a trend that Mothership will actively champion.
However, the path to progress has not been without challenges. The backlash against diversity initiatives and the rise of toxic online communities threaten to undermine the gains made by many. Mothership aims to counteract this trend by providing a safe haven for those affected, ensuring that their voices are amplified rather than silenced.
Why it Matters
The launch of Mothership is not just about creating another gaming website; it signifies a crucial step towards ensuring that diverse voices are represented in a space that has historically favoured a narrow demographic. In a world where mainstream media often overlooks the experiences of women and marginalised communities, Mothership promises to be a vital resource for those seeking connection, representation, and meaningful discourse. As Myers poignantly noted, “It’s not too late for me to make sure it exists now.” With Mothership, the future of gaming journalism looks brighter and more inclusive than ever.
