As baby boomers begin to transition their wealth, estimated at a staggering $84 trillion, a burgeoning market for family business consultants has emerged. These advisers, equipped to mediate emotional and financial complexities, are now busier than ever helping families navigate the often tumultuous waters of inheritance and succession planning.
The Catalyst for Change
Doug Baumoel’s personal experience with family conflict over business ownership led him to establish Continuity Family Business Consulting in Massachusetts in 2003. His family’s struggle with the succession of Controlotron, a $60 million industrial products firm founded by his father, opened his eyes to the pressing need for professional guidance in family enterprises. After witnessing the detrimental effects of the legal battles that unfolded, which ultimately diminished the company’s value and strained familial relationships, Baumoel sought to create a framework that would prevent such conflicts.
“What I experienced was a wake-up call,” Baumoel reflects. “I realised that families needed someone who could help them not just with the business side, but with the emotional aspects as well.”
A Booming Industry
The demand for family business consultants has skyrocketed with the onset of the Great Wealth Transfer. According to Jennifer Pendergast, an adjunct professor at Northwestern University’s Centre for Family Enterprises, the industry has seen explosive growth. Major financial institutions and consultancy firms are increasingly offering tailored services to address the unique challenges faced by family-owned businesses.

“There’s so much work to be done,” Pendergast states, highlighting the expanding role of these advisers in structuring corporate governance, succession planning, and guiding philanthropic initiatives.
The consultants, often referred to by various titles such as family wealth adviser or family enterprise consultant, blend skills from therapy, mediation, and traditional business consulting. Their primary objective is to maintain harmony within families while navigating the complexities of wealth and power dynamics.
The Cost of Expertise
However, this expertise comes at a price. Families may spend anywhere between £100,000 to over £1 million for a year or two of consultancy. This investment has become particularly pronounced in emerging markets, notably in Asia and the Middle East, where the appetite for wealth management and family advisory services is rapidly increasing.
Advisers are now tasked with addressing not just legal concerns, but also the social and psychological ramifications of wealth. Baumoel’s new venture, the Centre for Wealth Integration, exemplifies this shift toward a holistic approach to wealth management.
“Families are grappling with profound questions around inheritance,” Pendergast notes. “They often wonder what it means for their children to inherit vast sums and how it will affect their relationships.”
The Emotional Landscape of Wealth
The emotional complexities surrounding wealth can lead to significant challenges within families. For instance, an adviser in London recounted a situation where a client faced unexpected pressures from friends after coming into money. The financial windfall altered the dynamics of his social interactions, illustrating the far-reaching impact wealth can have on personal relationships.

Family clients range in size and structure, from small nuclear families to large clans with expansive business interests. These consultants are expected to manage multifaceted scenarios, often involving multiple companies and philanthropic foundations.
Consultants typically engage with families before critical events such as successions or business sales, acting as neutral facilitators. Their role is to preempt conflicts that could arise from such transitions, which can be exacerbated by underlying family issues.
Why it Matters
The role of family business consultants has never been more crucial as the transfer of wealth reshapes family dynamics and business landscapes. As wealth transitions to younger generations, the potential for conflict increases, making guidance essential. The ability of these professionals to foster understanding and cooperation within families can determine not just the survival of family businesses but also the preservation of familial bonds. In a world where wealth can often breed discord, their expertise provides a path to unity, ensuring that family legacies endure through generations.