Philanthropist Sues Kentucky Park Over Naming Rights Dispute for Late Son’s Memorial

Lisa Chang, Asia Pacific Correspondent
4 Min Read
⏱️ 3 min read

A Texas-based philanthropist has initiated legal action against a Kentucky park, seeking to reclaim $800,000 after alleging that the facility failed to honour an agreement regarding the naming rights of a key water feature. Susan Naylor, president of the Will Smith Foundation, claims that her substantial donation, made in memory of her son, was not appropriately recognised as stipulated in their contract.

Background of the Donation

Naylor pledged a generous $2 million to the Gatton Park on the Town Branch, intending to create a lasting tribute to her late son, William Naylor Smith, who tragically lost his life in a car accident at the tender age of eight. Despite the park’s announcement in June 2023 that the water attraction would carry Smith’s name, Naylor asserts that the final signage merely refers to it as “Waterplay,” devoid of any reference to her son.

Court documents reveal that the initial agreement included a specific clause stating that the water feature’s sign would read: “Thanks to Susan Naylor, on behalf of her son William Naylor Smith.” Furthermore, the park was required to consult Naylor regarding the design and installation of this signage. However, as the project neared completion, tensions reportedly escalated over the failure to include the promised dedication.

Naylor’s dissatisfaction was compounded by her exclusion from several significant events, including the park’s groundbreaking ceremony. In a poignant email dated May 27, 2025, she expressed her disappointment, stating, “It would have been nice for the amount we were asked for to have come up with a clever name, other than ‘water play.’ And the signage is very bland.” In light of the circumstances, Naylor requested a refund for her contribution.

Gatton Park officials have maintained that they are adhering to the terms of the agreement, citing a clause that declares any funds paid towards the donation are irrevocable and non-refundable. Naylor has completed two of her five scheduled payments of $400,000 but failed to meet a deadline in 2025, which allows the park to revoke naming rights if payments are not made on time.

Park’s Position and Future Implications

The park’s representatives argue that the current signage adheres to a uniform design policy aimed at maintaining visual consistency throughout the facility. Gatton Park CEO Allison Lankford attempted to mediate the situation by reaching out to Naylor in a June 2025 email, expressing a desire to ensure that her concerns were addressed, stating, “I want to be sure your voice is heard and your intentions are fully reflected as we move forward.”

Despite this effort, the ongoing dispute has led to a legal confrontation that underscores the complexities involved in philanthropic donations and the expectations that accompany them.

Why it Matters

This case highlights the often fraught relationships between donors and organisations that receive their support. It raises important questions about transparency, accountability, and the ethical obligations of institutions to appropriately honour commitments made to benefactors. As such disputes become more common, they could potentially reshape how charitable giving and public projects are administered in the future, affecting both donors’ willingness to contribute and the integrity of institutions reliant on such funding.

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Lisa Chang is an Asia Pacific correspondent based in London, covering the region's political and economic developments with particular focus on China, Japan, and Southeast Asia. Fluent in Mandarin and Cantonese, she previously spent five years reporting from Hong Kong for the South China Morning Post. She holds a Master's in Asian Studies from SOAS.
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