In an exciting development for the Quebec music scene, the local rock duo Angine de Poitrine has found their song “Fabienk” featured in a recent NFL social media campaign. This exposure comes as the league gears up for its new season, bringing the band’s unique sound to a vast audience of millions on platforms like TikTok.
A Viral Moment Ahead of Kickoff
On Tuesday, the NFL posted a TikTok video celebrating the countdown to the start of the season, which is now just 50 days away. The clip showcases a number of players showcasing their dance moves, including quarterbacks Jaxson Dart and Brock Purdy, as well as Lions receiver Amon-Ra St. Brown. The caption reads, “Hang in there, we’re almost back,” accompanied by the infectious beats of Angine de Poitrine’s “Fabienk.” This clever integration of music and sport highlights the band’s growing popularity beyond their home province.
A Whirlwind Summer for Angine de Poitrine
Earlier this month, the band, who intriguingly describe themselves as “333-year-old aliens,” opened for renowned musician Jack White at the RBC Amphitheatre in Toronto. Following this prestigious support slot, they headlined one of three sold-out shows in the city. Their summer tour has taken them across the globe, with performances scheduled in the United States, Japan, the Netherlands, and the United Kingdom.
In June, Angine de Poitrine made headlines with a free concert at the Montreal Jazz Festival, which reportedly drew record-breaking crowds, with tens of thousands in attendance. Their efforts have not gone unnoticed, as they were honoured with the Global Breakthrough Award at the Billboard Canada Power Players event in 2026.
The Intersection of Music and Sport
The fusion of Angine de Poitrine’s music with the NFL is a testament to the increasingly blurred lines between entertainment genres. The band’s infectious sound is not only resonating within Quebec but is also making waves internationally, thanks to significant collaborations and viral moments like this. The NFL’s choice to feature their song underscores the growing influence of diverse musical styles in mainstream sports culture.
Why it Matters
The significance of Angine de Poitrine’s featured song extends beyond mere exposure; it highlights the global reach of Quebec’s artistic talent. As the band continues to capture audiences across continents, their success serves as a reminder of the rich cultural contributions from the region. This moment not only elevates the band to new heights but also showcases Quebec’s vibrant music scene on a world stage, paving the way for future artists to follow in their footsteps.