For years, retinoids have reigned supreme in the battle against visible ageing, but what happens when your skin simply can’t tolerate them?
Beauty columnist Sali Hughes challenges the beauty industry’s retinol obsession, arguing that countless consumers are being left behind by one-size-fits-all advice. Rather than pushing through irritation and redness, dermatological experts are now advocating for gentler, equally effective alternatives that actually work for sensitive skin types.
The Retinol Roadblock
While retinoids remain the gold standard in anti-ageing skincare, their harsh nature means many people experience anything from mild discomfort to severe reactions. Online beauty communities are filled with frustrated users who’ve been told to “find the right formula” or simply endure the discomfort.
“Not everyone can use retinoids,” Hughes asserts, “and they can still achieve great results without them.” She’s not alone in this stance – respected dermatologist Dr Justine Hextall supports this approach, emphasising that consistency trumps potency in any skincare routine.
Powerful Peptide Partnerships
Dr Hextall recommends combining well-researched ingredients that work synergistically to address ageing concerns. Peptides like Matrixyl 3000 support collagen production, while neuropeptides such as Argireline help smooth expression lines.

These ingredients appear in various formulations across different price points. The Ordinary offers an affordable option at £28.90, while Skinceuticals provides a premium choice at £135. For those preferring simplicity, Asterwood combines both actives in a single serum for £26.99.
Brightening and Protection Strategies
Beyond peptides, azelaic acid and alpha hydroxy acids provide excellent brightening benefits without the irritation associated with retinoids. Used 2-4 times weekly, these exfoliants can significantly improve skin texture and tone.
No anti-ageing routine would be complete without proper antioxidant protection and daily sunscreen. Cetaphil’s Advanced Defence Serum offers antioxidant benefits at £26.50, but the real investment lies in consistent sun protection – without it, all other efforts may prove futile.
Why it Matters
This shift toward inclusive skincare represents more than just product recommendations – it’s a fundamental change in how we approach beauty advice. By acknowledging that retinoids aren’t suitable for everyone, experts are validating the experiences of millions of consumers who’ve struggled with traditional anti-ageing solutions. This evolution could reshape an entire industry, encouraging brands to develop more diverse formulations and helping people achieve healthy, youthful skin regardless of their sensitivity levels.
