Ted Lasso Season 4 Shatters Streaming Records on Apple TV+

Ben Thompson, Culture Editor
4 Min Read
⏱️ 3 min read

The beloved sitcom “Ted Lasso” has made headlines once again, as its fourth season premiere has set a new benchmark for Apple TV+, becoming the most-watched debut in the platform’s history. While critics are polarised about the new direction of the series, viewers have embraced it, leading to a record-breaking viewing spree.

A Record-Breaking Premiere

On August 4 and 5, the first episode of the latest season attracted an impressive 296.6 million viewing minutes in the United States, according to Nielsen ratings. This remarkable achievement not only secured its status as the most-streamed programme in the nation on August 5 but also highlights the show’s enduring popularity since its inception in 2020.

Originally, “Ted Lasso” followed the charming story of an American football coach, played by Jason Sudeikis, who finds himself navigating the complexities of coaching a British football team. This season takes a fresh twist as Lasso returns to the pitch, now at the helm of a women’s team, showcasing a new chapter for the character and the series.

Mixed Reactions from Critics

Despite its overwhelming success with audiences, the latest season has received mixed reviews from critics. Nick Hilton of The Independent offered a rather scathing two-star critique, likening the revival to unnecessary sequels of beloved films. Hilton remarked, “Americans don’t truly understand football, sure, but they do understand narrative storytelling,” suggesting that while the show’s heart remains intact, it is at risk of overstaying its welcome. He concludes that the series now resembles “an ageing striker whose powers are fading before their eyes,” questioning whether the optimism embodied by Lasso can withstand the harsh realities of the Premier League.

The Cast and What’s New

The show’s return features a familiar cast, including the ever-charismatic Sudeikis, alongside Hannah Waddingham, Juno Temple, Brett Goldstein, Brendan Hunt, and Jeremy Swift. New faces such as Tanya Reynolds, Jude Mack, Faye Marsay, Rex Hayes, Aisling Sharkey, Abbie Hern, and Grant Feely have been introduced, promising fresh dynamics within the beloved ensemble.

“Ted Lasso” has had a remarkable journey since its debut, earning a staggering 20 Emmy Award nominations in its first season alone, the highest ever for a comedy series. It took home the award for Outstanding Comedy Series, with Sudeikis winning Best Actor in a Comedy Series and Goldstein recognised for his supporting role as Roy Kent.

A Cultural Phenomenon

The success of “Ted Lasso” extends beyond mere viewership metrics; it has become a cultural touchstone. The series has resonated with audiences through its warmth, humour, and positive messaging, particularly during difficult times. Its ability to tackle themes of mental health, teamwork, and perseverance has made it a staple of contemporary television.

Why it Matters

The record-breaking premiere of “Ted Lasso” season four underscores the show’s significant impact on both streaming culture and societal conversations surrounding sports and mental health. As it continues to capture the hearts of viewers, the series serves as a reminder of the power of storytelling to inspire and unite, even amidst critique. In a landscape where content is abundant, “Ted Lasso” stands out as a beacon of optimism, proving that sometimes, a bit of heart is all you need to score big.

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Ben Thompson is a cultural commentator and arts journalist who has written extensively on film, television, music, and the creative industries. With a background in film studies from Bristol University, he spent five years as a culture writer at The Guardian before joining The Update Desk. He hosts a popular podcast exploring the intersection of art and society.
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