The Toronto Raptors are set to make their return to the playoffs, and this year, they’re shaking things up with a fresh approach to their hype videos. Instead of the usual thumping bass, the team is opting for a more emotive, piano-driven score that complements the electrifying highlights of players like Scottie Barnes and RJ Barrett. Leading this innovative soundscape is composer Tony Ann, a Toronto native whose style is resonating across the sports scene.
A Unique Musical Collaboration
Tony Ann, a 32-year-old pianist who grew up in Beijing before moving to Toronto, is behind the new sound guiding the Raptors’ promotional efforts. Speaking from Antwerp, Belgium, where he is on tour, Ann shared, “I tell so many people my biggest inspirations and heroes are athletes. I grew up watching Vince Carter with the Raptors and Michael Jordan with the Wizards — I know that wasn’t his prime anymore, but it was still pretty cool.”
His music not only underscores the excitement of the Raptors but also showcases his performance in the videos. Fans can see Ann donning a Raptors jersey at the Scotiabank Arena, passionately playing his track “Rush of Life.” He chuckles about his experience on set, reminiscing, “I got to shoot some free throws. I missed all of them, but it was really cool. It really was a bucket list thing for me.”
From Sports to Concerts
Ann’s collaboration with the Raptors follows a successful partnership with the Toronto Blue Jays last autumn, where he contributed to a motivational video that began with his rendition of the iconic “Charge!” theme. This blending of sports and music has become a hallmark of Ann’s career, which took off in 2017 after he captured the attention of EDM duo The Chainsmokers with a viral cover.
His partnership with Maple Leaf Sports & Entertainment (MLSE), the Raptors’ parent company, is rooted in a shared vision to inspire fans across demographics. Sherry Jean, MLSE’s senior manager of digital content strategy, remarked, “We also saw a synergy between Tony’s story of determination and hard work to perfect his craft and the dedication and passion the Raptors continue to commit to this post-season.”
A Modern Musical Approach
Tony Ann’s influence extends beyond the basketball court; he boasts an impressive social media following of over three million on Instagram, where his innovative series #playthatword has garnered significant attention. By improvising melodies based on words suggested by followers, he has engaged a younger audience, making classical-inspired music more accessible.
Looking ahead, Ann is excited about his upcoming piece for the Raptors, which will feature the word “Raptors” and is designed to evoke an optimistic, energetic vibe. “They wanted it to be energetic, exciting, something that sounded hopeful,” he explained. He emphasises creating a sound that matches the fast-paced intensity of Raptors basketball: “I didn’t want to create something that felt like a breakup ballad.”
Embracing His Roots
Despite his rising international profile, Ann remains deeply connected to his Toronto roots. After spending years pursuing his music career in Los Angeles, he made the conscious decision to return to Canada. “I missed the seasons,” he admitted. “Toronto’s always going to be a very special place for me. When I see a Canadian flag, there’s definitely some feelings of emotion, because this is my home.”
As the Raptors gear up for their playoff clash against the Cleveland Cavaliers, Ann’s enthusiasm is palpable. “Raptors in six,” he confidently predicts, embodying the spirit of hope that he aims to convey through his music.
Why it Matters
This collaboration between Tony Ann and the Toronto Raptors highlights the growing intersection of sports and the arts, demonstrating how music can enhance the emotional experience of athletic competition. By adopting a more nuanced and emotionally resonant soundtrack, the Raptors are not only energising their fanbase but also bridging gaps across cultures and generations. As sports continue to evolve, innovative partnerships like this promise to enrich the overall narrative, making the playoff experience even more memorable for fans.
