In a vibrant effort to celebrate the growing Latin community in Vancouver, a unique initiative has been launched to promote a section of the city as Canada’s inaugural Mexican Barrio. Located at the intersection of Gastown and Downtown Eastside, this neighbourhood is set to showcase its array of Mexican-owned businesses just in time for the FIFA World Cup. The initiative is a collaborative endeavour between the Gastown and Hastings Crossing Business Improvement Areas (BIAs), highlighting the diverse cultural fabric of the city.
A New Cultural Hub
The Mexican Barrio is bordered by Cambie Street to the west, Powell and Water Streets to the north, Pender Street to the south, and Gore Avenue to the east. A map available on the Gastown BIA website lists 19 businesses that fall within this vibrant community, which includes restaurants, barbershops, and cultural venues. According to Landon Hoyt, executive director of Hastings Crossing BIA, the aim is not to rebrand the area but rather to celebrate its evolution. “Neighbourhoods also change, and we’ve seen this rise in Mexican-owned businesses too,” he stated, recognising the important role of local non-profits and social enterprises in fostering community spirit.
The concept of the Mexican Barrio was initially proposed by Rafael Trujillo, who operates NAHUAL Cannabis on West Hastings Street. Trujillo recounted the challenges he faced when he first arrived in the area, describing it as “a really difficult area, really hard, the skid row basically.” After spending three years preparing his retail space, he began to notice a flourishing of Mexican businesses, which has now expanded to around two dozen establishments.
Community Reactions
As excitement builds in anticipation of the World Cup, reactions from local residents regarding the Mexican Barrio have been mixed. Some, like Oscar Montal, who migrated from Mexico three years ago, welcome the initiative. “I think it’s a good place,” he said, acknowledging that while the area has its challenges, he appreciates the cultural offerings.
Conversely, some long-time residents express concerns about the area’s reputation. Vince, a Downtown Eastside resident for 30 years, voiced scepticism, suggesting that the presence of drug activity could deter tourists. “As soon as they turn into this area they’re like stunned, they don’t know where to go or what to do,” he noted, adding that a broader clean-up of the neighbourhood is essential for the success of the Mexican Barrio.
Local Businesses Prepare for a Surge in Visitors
Among the businesses making their mark in the Mexican Barrio is Dona Vicky Mexican Food, which recently took over the space previously occupied by Calabash Bistro on Carrall Street. Having started as a weekend pop-up, the restaurant has transitioned to a full-time operation since March, gearing up for an influx of visitors during the World Cup. “I think that’s perfect for the World Cup,” said Pamela Dominguez, daughter of Dona Vicky’s owner. “New people that are coming, more authentic Mexican food, yeah, I am excited.”
The restaurant and others in the area hope to attract both locals and tourists to experience the essence of Mexican culture in Vancouver, positioning themselves as a “little piece of Mexico in the heart of Vancouver.”
Why it Matters
The establishment of the Mexican Barrio not only highlights the increasing presence of Mexican culture in Vancouver but also reflects the city’s broader commitment to inclusivity and diversity. As the FIFA World Cup approaches, this initiative presents a unique opportunity to elevate local businesses and foster community pride. However, the success of this cultural venture relies heavily on addressing the underlying challenges facing the area, ensuring that it can thrive as a welcoming destination for all.
