In an upcoming primary that could reshape Wisconsin’s political landscape, Francesca Hong, a democratic socialist state assembly member, is positioned to secure the Democratic nomination for governor. As voters prepare to cast their ballots, Hong’s campaign reflects a growing discontent with the political establishment, a sentiment echoed widely among Democratic primary voters. The election, set for 11 August 2026, marks a critical juncture for the state’s political future, especially with Hong poised to contend against Republican Tom Tiffany, a staunch supporter of Donald Trump.
The Stakes of the Primary
Francesca Hong’s ascent in the race is emblematic of a broader progressive movement sweeping through the Democratic party. With current Governor Tony Evers opting not to seek re-election, the field has narrowed to four candidates: Hong, Milwaukee County Executive David Crowley, State Senator Kelda Roys, and former state administration head Joel Brennan. Notably, Crowley had previously exited the race but rejoined on 18 July, backed by Evers, who argues Crowley has a stronger chance of winning against Tiffany in a closely contested state.
The primary’s significance is heightened by the recent success of progressive candidates in other states. Just last week, Abdul El-Sayed secured a victory in the Michigan Senate primary, signalling a potential shift in voter sentiment that could favour candidates like Hong.
Electability Concerns in a Divided Party
While Hong leads in the polls, the dynamic of the race is complex. A Marquette University Law School survey conducted in late July showed her in the lead, although a significant portion of voters remained undecided. Crowley and Evers have campaigned extensively, emphasising the need for electability in a state known for its swing status. Their focus on Crowley as the more viable candidate has raised questions about whether the party establishment is attempting to derail Hong’s campaign, a claim Crowley dismisses.
As the campaign unfolds, Hong’s past remarks concerning controversial issues, such as her tweet advocating for the cancellation of Thanksgiving and her prior support for defunding the police, have come under scrutiny. These have drawn criticism not only from Republican circles but also from some within her own party, as the national spotlight increasingly illuminates Wisconsin’s Democratic primary.
A Diverse Field and a Shifting Landscape
The Democratic primary has seen its fair share of turbulence, with candidates entering and exiting the race. Notably, Sara Rodriguez withdrew following campaign finance irregularities, while Mandela Barnes, the Democratic nominee for US Senate in 2022, dropped out at the end of July. This reshuffling has placed Hong, a former chef and restaurant owner from Madison, in a prominent position to advocate for a platform that includes universal childcare, free school meals, and a moratorium on new datacentre constructions.
In her own words, Hong stated, “I got into this race because I know that we can win and that Wisconsinites are going to fight for one another and fight to be a part of the change.” Her campaign resonates with voters who are disillusioned with existing political structures and are eager for substantive reform.
The Path Forward
As the primary approaches, the stakes extend beyond the governor’s mansion. The eventual Democratic nominee will face Republican Tom Tiffany, who has garnered attention for his role in the events surrounding the 2020 election and his unwavering support for Trump. Keeping the governorship is crucial for Democrats, who are also aiming to secure both chambers of the state legislature to enable a governing trifecta.
In addition to the gubernatorial race, voters in Wisconsin’s third congressional district will choose a Democratic candidate to challenge Republican Derrick Van Orden, further highlighting the importance of these primaries for the party’s future.
Why it Matters
The outcome of Wisconsin’s gubernatorial primary could significantly influence the Democratic party’s direction as it grapples with internal divisions between progressives and moderates. A victory for Hong could embolden the progressive wing, setting a precedent for future elections and potentially reshaping policy agendas. Conversely, if the establishment prevails, it may signal a retreat from progressive ideals in favour of more traditional Democratic strategies. As the political landscape continues to evolve, all eyes will be on Wisconsin to see which direction the party will take.
